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博碩士論文 etd-0618118-145725 詳細資訊
Title page for etd-0618118-145725
The Hero's Journey of Four Professionals in Traditional Industries
Year, semester
Number of pages
Chih-Ting Shih
Advisory Committee
林豪傑, 李慶芳, 韋岱思
Hao-Chieh Lin; Ching-Fang Lee; Thijs Velema
Date of Exam
Date of Submission
Hero's journey, Life-story narrative, Theory of the Archetype, Narrative analysis, Self-identity
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This research endeavors to identify the career or entrepreneurial stories of four work–related professionals, including a curtain company’s(S) manager, the manager’s ex–wife, one of its employees, and a client. By applying a qualitatively in–depth interview approach, the research explores the life story and self–identity process of these professionals.
  The theoretical bases of this research include the Hero’s Journey and the theory of Archetype. The concept of narrative analysis and life–story narrative have attracted significant attention in the line of social science research in recent years, in which researchers have put great efforts to collect personal life–stories via an interview approach to understand how individuals build self–identity. Conversely, the Hero’s Journey perspective is about the process of life transformation. Through the three stages of departure, enlightenment and return, one can explore how an individual transforms from an ordinary person to a hero and also learn about the hero’s wisdom during the journey.
  The research has some theoretical implications. First of all, the research finds that interviewees’ life–stories are largely consistent with the pattern of hero’s journey. Nonetheless, individuals may not experience a complete hero’s journey, and the stages they experienced are not totally compatible with the proposed sequence of departure, enlightenment and return. What matters most is that how individuals experience self–change and build self–identity during the journey. Second, the research also finds that different person’ hero’s journey will influence each other by playing various heroic archetypes.
  In terms of practical implications, the study finds that managers should not only follow the Chinese “middle–way” but also look into the nature of phenomenon and then use political power to accomplish tasks. If one wants to become a good leader, it’s better for him/her to be an employee first and thus he/she can know employees’ real needs. Moreover, the study finds that treating customers and suppliers as friends is truly important in managing traditional industries. In doing so, mutual trust can be developed, which is conducive in gaining long–term support from a company’s supply chain partners.
目次 Table of Contents
論文審定書 i
誌謝 ii
中文摘要 iii
英文摘要 iv
目錄 vi
圖次 viii
表次 ix
第一章 研究緒論 1
第一節 研究背景與動機 1
第二節 研究目的與貢獻 2
第三節 研究問題 2
第二章 文獻探討 4
第一節 英雄與英雄旅程 4
第二節 原型理論 11
第三節 個人品牌 15
第三章 研究方法 17
第一節 深度訪談法 17
第二節 敘說探究 18
第三節 資料來源 21
第四章 敘說故事 22
第一節 產業結構及公司概況 22
第二節 經營者小吳的生命故事 23
第三節 經營者前妻小琳的生命故事 33
第四節 公司員工小靜的生命故事 38
第五節 公司客戶小金的生命故事 45
第五章 研究發現 52
第一節 自我認同與真實世界的互動 52
第二節 英雄旅程的意義與影響 54
第三節 原型理論意義與個人品牌形象 88
第四節 解讀英雄旅程層次及原型理論 92
第六章 結論與建議 103
第一節 研究結論與反思 103
第二節 研究限制與建議 112
參考文獻 114
參考文獻 References
一、 英文文獻
1. Amia Lieblich, Rivka Tuval-Mashiach, & Tamar Zilber (1998). Narrative Research: Reading, Analysis, and Interpretation. Applied Social Research Methods Series, 47.
2. Boje, D. M. (2002). Narrative inquiry: Experience and story in qualitative research. Human Relations, 55(6), 734-740.
3. Campbell, Joseph (1949). The Hero with a Thousand Faces.
4. David Rae, & Mary Carswell (2000). Using a Life‐story Approach in Researching Entrepreneurial Learning: The Development of a Conceptual Model and Its Implications in The Design of Learning Experiences. Education+Training, 42(4/5), 220-228.
5. Hamilton, E. E. (2002). One Lifetime Is Not Enough: Stories of Intergenerational Influence and Succession in Family Business. In 25th Institute for Small Business Affairs National Small Firms Policy and Research Conference, 333-352.
6. Jung, C. G. (1963). The Integration of the Personality.
7. Jung, C. G. (1968). Aion: Researches into the phenomenology of the self (R. F. C. Hull, Trans.) (H. Read et al., Eds.). The collected works of C. G. Jung (Vol. 09ii, 2nd ed.). Princeton, NJ: Princeton University Press. (Original work published 1951)
8. Mark, M., & Pearson, C.S. (2001). The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes. McGraw-Hill. New York.
9. McNally, D., & Speak, K. D. (2002). Be Your Own Brand. American Salesman, 47, 29-30.
10. Michele L. Crossley (2000). Narrative Psychology, Trauma and the Study of Self/Identity. Theory & Psychology, 10(4), 527-546.
11. Montoya, Peter (2002). The Personal Branding Phenomenon: Realize Greater Influence ,Explosive Income Growth and Rapid Career Advancement by Applying the Branding Techniques of Oprah, Martha and Michael. USA: Personal Branding Press.
12. Riessman, C. K. (1993). Narrative Analysis (Qualitative Research Methods).
13. Riessman, C. K. (2008). Narrative Methods for the Human Sciences. Sage.
14. Vogler, Christopher (2007). The Writer's Journey: Mythic Structure for Writers.

二、 中文文獻
1. 文崇一、楊國樞(2000)。訪問調查法。社會及行為科學研究法下冊。台北:東華。
2. 王淑愛(2016)。應用歷史事件與深度訪談法探討企業經營歷程與智慧(未出版博碩士論文)。國立中山大學,高雄市。
3. 朱侃如(譯)(1997)。千面英雄。新北市:立緒文化。(Campbell, Joseph , 1949)。
4. 吳芝儀(2005)。敘事研究的方法論探討。載於齊力、林本炫(主編),質性研究方法與資料分析(第二版)(頁145-188)。嘉義縣:南華大學教育社會研究所。
5. 吳芝儀(譯)(2007)。敘事研究-閱讀、分析與詮釋。嘉義:濤石。(A. Lieblich , R. Mashiach, & T. Zilber, 1998)。
6. 陳柏彣(2016)。從三位影片工作室創業家的故事探討從實作到創業精神(未出版博碩士論文)。國立中山大學,高雄市。
7. 經濟部中小企業處(2015)。2015年中小企業白皮書。台北市:經濟部。
8. 蔡敏玲、余曉雯(譯)(2003)。敘說探究-質性研究中的經驗與故事。新北市:心理。( D. J. Clandinin,& F.M. Connelly, 2002)。
9. 蔡敦浩、利尚仁、林韶怡(2008)。創業研究的新趨向-敘說探究之應用。中山管理評論,16(2),321-349。
10. 蔡敦浩、劉育忠、王慧蘭(2011)。敘說探究的第一堂課。台北市:鼎茂圖書。
11. 蔡鵑如(譯)(2013)。作家之路:從英雄的旅程學習說一個好故事(全譯本)。台北市:商周出版。(Vogler, Christopher , 2007)。
12. 謝嘉正(2017)。創業者的生命經驗與經營型態之敘說探究(未出版博碩士論文)。國立雲林科技大學,雲林縣。
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