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博碩士論文 etd-0605118-160448 詳細資訊
Title page for etd-0605118-160448
論文名稱
Title
演唱會策展人對演唱會需求影響的實證分析
An empirical analysis on how concert promoters influence concert demands
系所名稱
Department
畢業學年期
Year, semester
語文別
Language
學位類別
Degree
頁數
Number of pages
60
研究生
Author
指導教授
Advisor
召集委員
Convenor
口試委員
Advisory Committee
口試日期
Date of Exam
2018-06-29
繳交日期
Date of Submission
2018-07-05
關鍵字
Keywords
工具變數、兩階段最小平方法、策展人、演唱會產業、音樂產業
instrumental variable, two-stage least square regression, promoter, music industry, concert industry
統計
Statistics
本論文已被瀏覽 5819 次,被下載 2
The thesis/dissertation has been browsed 5819 times, has been downloaded 2 times.
中文摘要
演唱會策展人問題,一直都是音樂界內熱衷討論的議題:有一派認為只要演出藝人具足夠市場需求,則無論任何人來舉辦表演都會有良好的效益;另一派則認為,現今高度分工的演唱會產業結構,由於策展人站在市場最前端,對市場具高度敏感性、因能據此策劃出更貼近市場需求的演唱會。本研究透過蒐集一年期Pollstar資料,並立基於訪談演唱會產業之業界觀點(Rock Empire Music / Metal Gate Promotion 、 Icon Promotion),據此設計計量實證模型,透過工具變數迴歸解決策展人能力與市場需求之間的因果關係。研究結果顯示,在高寡佔型的音樂現場演出產業中,市值大的策展公司其影響市場需求之力量仍難以撼動,但規模小甚至尚未上市的策展單位(如展演空間自行負責演唱會相關業務),若透過藝人於網路上討論年數多寡做為依據,結合所在地之市場趨勢與需求,將可發現利基市場,並從中獲利。
Abstract
This study investigates the impact of promoters on the market demand of concerts. The aim of the study is to understand this relationship in music industry, where some people argue that everyone can be a professional promoter as long as the artist is a superstar while others argue that a professional promoter can create huge concert market demands due to his or her great insight into the music industry
This study collected data from Pollstar, which start at 2017/2 ,ends at 2018/2.And found some points from music industry which based on interview method, developed concert Econometrics model. Further, solve cause-effect relation problems between promoter and concert market demands, by using instrumental variables and two-stage least square regression model.
The findings reveal that in highly oligopoly market which like concert industry, the promoters which are huge market value are barriers in concert industry, for the other promoters which are small market value, if they can finding some artist's information from internet , like how long is the artist survive on internet , and conduct the show which fits the local market demands, they might find niche market and gain profit from it.
目次 Table of Contents
論文審定書 i
誌謝 ii
摘要 iii
Abstract iv
目錄 v
圖次 vi
表次 vii
第一章 緒論 1
1.1 研究背景 1
1.2 研究動機與研究缺口 1
1.3 研究問題 3
第二章 文獻回顧 4
2.1 文化產業定義 4
2.2 音樂產業 4
2.3 演唱會產業 11
2.4 策展人(PROMOTER)影響 14
第三章 研究方法 18
3.1 資料來源 18
3.2 計量模型 29
第四章 研究結果 33
4.1 資料敘述統計 33
4.2 基本分析結果 38
4.3 進階分析結果 41
第五章 結論與建議 47
5.1 研究結論 47
5.2 研究建議與未來方向 48
參考文獻 49
參考文獻 References
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Mintel. (2015). SEVEN IN 10 AMERICANS SEEK OUT OPINIONS BEFORE
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