Responsive image
博碩士論文 etd-0528118-093635 詳細資訊
Title page for etd-0528118-093635
論文名稱
Title
企業社群招募關鍵成功因素之研究—以Facbook/LinkedIn為例
The Critical Success Factors of Social Recruiting:A Case Study for Facebook and LinkedIn
系所名稱
Department
畢業學年期
Year, semester
語文別
Language
學位類別
Degree
頁數
Number of pages
112
研究生
Author
指導教授
Advisor
召集委員
Convenor
口試委員
Advisory Committee
口試日期
Date of Exam
2018-06-20
繳交日期
Date of Submission
2018-06-28
關鍵字
Keywords
社會交換理論、弱連結、雇主品牌、社群招募、社群網站
social network sites, social recruiting, employer brand, weak ties, social exchange theory
統計
Statistics
本論文已被瀏覽 5799 次,被下載 130
The thesis/dissertation has been browsed 5799 times, has been downloaded 130 times.
中文摘要
社群招募是最近這幾年興起的招募形式,在以往的學術研究上並無相關研究問卷或是文獻明顯不足可供參考,本研究認為需要進行實際訪談,針對目前企業已使用社群招募的人資專員和社群經營者一同針對此題目進行探討。因此本研究採用質化取徑的方式,以社群網站、雇主品牌、弱連結、社會交換等相關文獻並加以分析探討。
本研究結果發現主要有三,其一社群招募為企業帶來提升雇主品牌、精準招募、縮短招募周期、招募人才無侷限等優勢。其二為是社群招募的關鍵成功因素,對企業而言的是「社群經營策略」及「打造雇主品牌」,對招募人員而言是「培養社交技能」及「提升社群經營能力」。其三為招募績效來自於接觸外部潛在人才多寡,而「弱連結」及「資訊互惠」則是接觸外部潛在求職者多寡的途徑及拓展模式,所以提出招募人員建立弱連結策略為「建立異質性連結」與「加入共同興趣的社團與活動」與「積極經營個人社群品牌」,對社群招募效益具有正向的影響力,為企業創造競爭力,提升招募績效。
Abstract
Social recruiting has become very popular in these recent years. However, there are not many academic research studies or surveys in this area for references. This study uses practical interviews with human resource personnel who has been using social recruiting and also the social media owner to investigate on this subject. Hence this study adopts qualitative analysis approach to conduct research on social media, branding, weak ties and social exchange.
This study had three findings. The first finding is the advantages of social recruiting which include organization’s branding, precise recruitment, shorten recruitment duration and no limitation on talent recruitment etc. The second finding is the key success factors. From organization’s perspective, the key success factors are “social management strategy” and “promotes branding” while for the recruiters, the key success factors are “developing social skills” and “enhance social management ability”. The third finding is that the performance of recruiting comes from the availability of talents and therefore this study suggested recruiters to setup weak ties strategies such as “setup a heterogeneity connection”, “participate in social groups or activities with similar interests” and “actively manage individual social group branding”, all these will have positive impacts on social recruiting, increase organization competitive advantages and enhance recruitment performances.
目次 Table of Contents
論文審定書 i
誌謝 ii
中文摘要 iii
Abstract iv
第一章 緒論 1
第一節 研究背景 1
第二節 研究動機 4
第三節 研究目的 6
第二章 文獻探討 7
第一節 社群網站 7
第二節 社群招募 10
第三節 雇主品牌 12
第四節 弱連結理論 14
第五節 社群經營 17
第六節 社會交換理論 21
第三章 研究方法 23
第一節 研究設計 23
第二節 研究對象 26
第三節 資料收集 28
第四節 資料分析 29
第四章 結果分析 31
第一節 社群招募使用動機及流程 31
第二節 社群招募對企業帶來的價值 35
第三節 社群經營的心態及技能培養 47
第四節 社群招募品牌互動的影響層次 51
第五節 弱連結-社群人脈的重要因素 55
第五章 結論與研究限制 59
第一節 研究結論 59
第二節 研究建議 69
第三節 管理實務意涵 75
第四節 研究限制與未來研究方向 77
參考文獻 78
一、中文部份 78
二、英文部份 78
附錄一 訪談大綱 83
附錄二 社群招募事例與分類 84
第一節 社群招募使用動機及流程 84
第二節 社群招募對企業帶來的價值 87
第三節 社群招募與人資工作的差異 91
第四節 社群招募線上應徵互動經驗 94
第五節 社群招募品牌層次互動影響 98
參考文獻 References
一、中文部份

林稚蓉(2004)。社群經營應用於網路集體創作之研究。國立台灣藝術大學多媒體動畫藝術研究所。
陳向明(2002)。《社會科學質的研究》。臺北﹕五南。
高淑清(2008)。質性研究的 18 堂課:首航初探之旅。見《看見意義,理出脈絡的歸納分析法》,161-195。高雄﹕麗文文化。
黃文卿,林晏州〈1998〉。深度訪問之理論與技巧—以陽明山國家公園遊園專車推動為例,國家公園學報,第8卷第2期,頁166-178。
詹佳琪(2001)。虛擬社群成員滿意度及其相關因素之研究。第一科技大學資訊管理研究所碩士論文。
蔡文輝(1989)。社會學(五版)。臺北市﹕三民。


二、英文部份

Ambler, T. and Barrow, S. (1996). The Employer Brand. Journal of Brand Management, 4(3), pp. 185-206.
Aurand, T.W., Gorchels, L. and Bishop, T.R. (2005). Human resource management’s role in internalbranding: an opportunity for cross-functional brandmessage synergy. Journal of Product & BrandManagement, Vol. 14 No. 2, pp. 163-9.
Backhaus, K. and Tikoo, S. (2004). Conceptualizing and researching employer branding. Career Development International, Vol. 9 No. 5, pp. 501-517.
Bowler, W. M., & Brass, D. J. (n.d.). Relational correlates of interpersonal citizenship behavior: A social network perspective. Journal of Applied Psychology, 91:70−82.
Boyd, D. M., & Ellison, N. B. (2007). Social network sites: Definition, history, and scholarship. Journal of Computer-Mediated Communication, 13(1), 210-230.
Breaugh, J. A. (1992). Recruitment: Science and practice. Boston: PWS-Kent.
Breeding, M. (2009, October). Social networking strategies for professionals. Computers in Libraries, 9, 29–31.
Buechler, G. (2010). How employers are using LinkedIn for recruiting. Retrieved from Human Resources About Com: available at: http://humanresources.about.com/od/recruiting/a/recruit_linked.htm
Cable, D.M. and Judge, T.A. (1996). Person-organization fit, job choice decisions andorganizational entry. Organizational Behavior and Human Decision Processes, Vol. 67, 294-311.
Chapman, D.S. and Webster, J. (2003). The use of technologies in the recruiting, screening, and selection processes for job candidates. Journal of Selection and Assessment, Vol. 11, 113-20.
Collins, C.J. and Stevens, C.K. . (2002). “The relationship between early recruitment-related activities and the application decisions of new labor-market entrants: a brand equity approach to recruitment. Journal.
Constant, D., Kiesler, S., & Sproull, L. (1994). What's mine is ours, or is it? A study of attitude about information sharing. Information Systems Research, 5(4), 400-422.
Cropanzano, R., & Mitchell, M. S. (2005). Social exchange theory: An interdisciplinary review. Journal of Management, 31: 874-900.
Devasagayam, P. Raj., Buff, Chery L., Aurand, Timothy W. & Judson, Kimberly M. . (n.d.). Building brand community membership within organizations: a viable internal branding alternative? Journal of Product & Brand Management, 19/3, 210–217.
Dholakia, U. M., Bagozzi, R. P., and Pearo, L. K. (2004). A Social Influence Model of Consumer Participation in Network- and Small-Group-Based Virtual Communities. International Journal of Research in Marketing (21:3), 241-263.
Dineen, B.R. and Soltis, S.M. (2011). American Psychological Association. In S. Sheldon, APA Handbook of Industrial and Organizational Psychology. Washington: DC.
Donath, J., & boyd, D. (2004). Public displays of connection. BT Technology Journal, 22, 71-82.
Donath, J. (2007). Signals in social supernets. Journal of Computer-Mediated Communication, 13, 231−251.
Edwards, M. R. (2010). An Integrative Review of Employer Branding and OB Theory. Personnel Review, 39(1), 5-23.
Ellison, N., Steinfield, C., & Lampe, C. (2007). The benefits of Facebook“friends”:Social capital and college students' use of online social network sites. Journal ofComputer-Mediated Communication, 12, 1143−1168.
Galanaki, E. (2002). The Decision to recruit Online: A Descriptive Study. Career International Development, Vol. 7, No. 4, 243-251.
Harary, F., Norman, R. Z., and Cartwright. (1965). D. Structural models: an introduction to ihs theory of directed graphs. New York: Wiley.
Hoy, J. and Milner, G. (2010, July 4). Retail and technology recruiter. Retrieved from The New York Times: available at: www.recruiter.co.uk/online-april-2010/314
Jacobs, P. (2010, February 23). What Is Social Recruiting? Retrieved from Business Source Complete: Web
Jenner, S. & Taylor, S. (2007). Employer Branding – Fad or the Future for HR? London: Research Insight – The Chartered Institute of Personnel and Development, 7-9.
Johnstone ML, Todd S and Chua APH. (2009). Facebook: Making Social Connections. Advances in Consumer Research8, 234-236 (accessed June 3, 2013).
Judge, T.A. and Cable, D.M. (1997). Applicant personality, organizational culture, andorganization attraction. Personnel Psychology, Vol. 50, 359-94.
Kane, G. C., Fichman, R. G., Gallaugher, J., & Glaser, J. (2009). Community relations 2.0. Harvard Business Review, 45 – 50.
Kaplan, A.M. & Haenlein, M. (2010). Users of the World, Unite! The Challenges and Opportunities of Social Media. Business Horizons, 53(1), 59-68.
Kluemper, D.H. and Rosen, P.A. (2009). Future employment selection methods: evaluating social networking web sites. Journal of Managerial Psychology, Vol. 24 No. 6, 567-80.
Kristin, B. and Surinder, T. (2004). Conceptualizing and Researching Employer Branding. Career Development International, 9(5), 501-517.
Koch, R., & Lockwood, G. (2010). Superconnect: Harnessing the power of networks and the strength of weak links. W. W. Norton & Company.
Marchal, E., Mellet, K. and Rieucau, G. (2007). The use of technologies in the recruiting,screening, and selection processes for job candidates. Human Relations, Vol. 60 No. 7, 1091-113.
Maurer and Liu. (2007). recruitment is essentially the task of marketing jobs in a labor marketof competing job opportunities. 306.
Mayfield, R. (2005). Social network dynamics and participatory politics. In J. Lebkowsky & M. Ratcliffe (Eds.) , Extreme democracy:116–132
Milkovich, G.T., & Boudreau, J. B. (1997). Human Resource Management. IRWIN.
Nikolaou, I. (2014). Social networking web sites in job search and employee recruitment. International Journal of Selection and Assessment, 22(2), 179-189.
O’Reilly, T. (2005). What is Web 2.0: Design patterns and business models for the next gen er ation of software. Retrieved May 26, 2010, from http://oreilly.com/web2/archive/what-is-web-20.html
Papacharissi, Z. (2009). The Virtual Geographies of Social Networks:A Comparative Analysis of Facebook. New Media & Society, 11(1‐2), 199‐220.
Papasolomou, I. and Vrontis, D. (2006a). Building corporate branding through internal marketing: the case of the UK retail bank industry . The Journal of Product and Brand Management, Vol. 15, No. 1, 37-47.
Parks, M. R., & Floyd, K. (1996). Making friends in cyberspace. Journal of Communication, 46(1), 80–97.
Porath, C. G. (2015). The effects of civility on advice, leadership, and performance. Journal of Applied Psychology, 100(5), 1527-1541. doi:10.1037/apl00000016
Porter CM, W. S. (n.d.). Untangling the networking phenomenon: A dynamic psycho-logical perspective on how and why people network. Journal of Management, 41, 1477–1500. doi:10.1177/0149206315582247
Punjaisri, K., &Wilson, A. . (2007). The role of internal branding in the delivery of employee brand promise. Journal of Brand Management, Vol. 15, No. 1, 57-70.
R.A. Noe, J.R. Hollenbeck, B. Gerhart. P.M. Wright Fundamentals of human resource management ( 2nd ed.) , M. Graw-Hill, New York (2007).
Roland, D. and Sylvain, N. (2013, February). Six Social-Media Skills Every Leader Needs. Retrieved from McKinsey Quarterly: https://www.mckinsey.com/industries/high-tech/our-insights/six-social-media-skills-every-leader-needs
Sawhney, M. and Parkih, D. (2001, January). Where value lives in a networked world. Harvard Business Review, 79-86.
Schneider, B. (1987). The people make the place. Personnel Psychology, Vol. 40, 437-454.
Thomson, K., de Chernatony, L., Arganbright, L. andKhan, S. . (1999). The buy-in benchmark: how staffunderstanding and commitment impact brand and businessperformance. Journal of Marketing Management, pp. Vol. 15No. 8, 819.
Trusov, M., Bucklin, R. E., and Pauwels, K. (n.d.). Effects of word-of-mouth versus traditional marketing: Findings from an internet social networking site. Journal of Marketing, pp. Vol. 73, 90-102.
Vallaster, C. and de Chernatony, L. (2006). Internal brandbuilding and structuration: the role of leadership. EuropeanJournal of Marketing, pp. Vol. 40 Nos 7/8, 761-8.
Vick, B. and Walsh, D. (2010, July 4). Happy About LinkedIn for Recruiting. Retrieved from available at: www.happyabout.info/LinkedIn4recruiting.php
Vicknair, J., Elkersh, D., Yancey, K. and Budden, M.C. (2010). The use of social networking web sites as a recruiting tool for employers. American Journal of Business Education, Vol. 3.
Wasko, M.M., and Faraj, S. (2005). Why Should I Share? Examining Social Capital And Knowledge Contribution In Electronic Networks Of Practice. MIS Quarterly(29:1), 35-57.
Wolf, Maxim V.; Julian Sims & Huadong Yang. (2015). nderstanding the Use of Social Media for Employer Branding. Handbook of Research on Integrating Social Media into Strategic Marketing, 46.
電子全文 Fulltext
本電子全文僅授權使用者為學術研究之目的,進行個人非營利性質之檢索、閱讀、列印。請遵守中華民國著作權法之相關規定,切勿任意重製、散佈、改作、轉貼、播送,以免觸法。
論文使用權限 Thesis access permission:自定論文開放時間 user define
開放時間 Available:
校內 Campus: 已公開 available
校外 Off-campus: 已公開 available


紙本論文 Printed copies
紙本論文的公開資訊在102學年度以後相對較為完整。如果需要查詢101學年度以前的紙本論文公開資訊,請聯繫圖資處紙本論文服務櫃台。如有不便之處敬請見諒。
開放時間 available 已公開 available

QR Code