摘要
　　　本文著重介紹了 RTM 企業有限責任公司的過去、現在和未來的業務運作。該公司在美國註冊, 目前有三名成員 (共同創始人)，包括我自己,，目前底下沒有員工或工資單。 該公司是在高雄臺灣管理的。
一個剛起步的小企業目前利用電子商務的商業模式，及網上商店直運的形式進行運作。本文從介紹和公司的簡介開始試圖解釋當前的業務運營。研究的目的是有關於建立戰略商業計畫。在研究目標的基礎上，選擇了三項研究問題來解釋該公司將如何達到財務目標,，以及目前選擇電子商務商業模式的原因。
下面的研究問題是一個簡短的財務分析，包含了四個月的歷史以及三年的計劃跟預測。財務部分的目的是解釋公司如何增加銷售和收益，以便轉向批發採購的商品銷售。批發採購對於降低商品銷售成本和增加淨收益具有至關重要的意義。此財務分析是以具有深遠影響的作者們和文本的商業戰略的文獻來檢視。
　　　這個文獻探討將成為公司商業策略的基礎，公司的優勢、劣勢、機遇和威脅 (SWOT) 的一個深度分析將會被提供。市場分析的目的是引導公司努力從最初的成長階段加速到產品的批發採購和銷售。 本文最後將為選擇電子商務作為一種可行的商業模式提供理由。

Abstract
This paper focuses on the past, current, and future business operations of RTM Enterprises LLC. The company is registered in the United States and currently has three members (co-founders) including myself, There is no staff or payroll at present. The company is managed from Kaohsiung Taiwan.
A small startup electronic commerce (e-commerce) business model, in the form of a drop shipping website is currently in operation. This paper begins with an introduction and company profile in an attempt to clarify current business operations. The research objective relating to creating a strategic business plan follows. Based on the research objective, three research questions have been chosen to explain how the company will will meet financial goals and why the current business model of electronic commerce has been selected.
Following the research questions is a brief financial analysis, including a four month history and three year projection. The aim of the financial section is to address how the company will increase sales and earnings, in order to switch to wholesale purchasing of goods sold. Wholesale purchasing is of vital importance as to reduce the cost of goods sold (COGS) and increase net income. The financial analysis is followed by a literature review which will examine seminole authors and texts in regards to business strategy.
The literature review will form the basis of the company’s business strategy, An in depth market analysis of the company’s strengths, weaknesses, opportunities and threats (SWOT) will be then be provided. The aim of the market analysis is to guide the company in its efforts of accelerating through the initial growth phase and into wholesale purchase and distribution of products. The paper will conclude by providing justification for the selection of e-commerce as a viable business model.

Table of Contents
1.0 Introduction……………………………………………………………………………..….....1
2.0 Research Objective & Questions……………………....………………………………..…2
3.0 Company Profile…………….... ………………………………...………………………..3
4.0 Financial Section..……………………………………………………………………..…13
5.0 Literature Review………………………………………………………………………...19
6.0 Market Analysis (SWOT)..................................................................................................24
6.1 Strengths…………………………………………………………………………...........25
6.2 Weaknesses……………………………………………………………………....30
6.3 Opportunities……………………………………………………………………..32
6.4 Threats……..……………………………………………………………………..35
7.0 Marketing Strategy…………………………………………...…………………………..39
8.0 Future Viability of Electronic Commerce………………………………………………..40
9.0 Conclusion…………………..…………………………………………………………....43
10.0 References……………………………………………………………………………....44

10.0 References

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