「區塊鏈」虛擬幣背後所使用的技術；是一個越來越炙手可熱的名詞。雖說越來越多人聽過這詞, 也越來越多的企業科技公司將它運用在公司的新產品中，但區塊鏈目前還是無法超越現有根深蒂固的傳統電子科技中。所以我在此份計畫報告書中，想要闡述把它運用在科技上的優勢是–區塊鏈它公開透明化，它更不會因缺乏信任感而停止，在區塊鏈社會裡，大家共同維護著一個區塊鏈帳本，所有的交易數據是無法被竄改與偽造的，還能減少人工對帳的出錯率及人力成本
利用區塊鏈科技在博奕相關事業上，能立刻快速的收匯取得到資金，大大的降低客戶的投資風險。而區塊鏈中的所有合約都在網路上自動執行（智能合約）,避免掉人為操控與詐欺等潛在的信用問題，讓人可以更安心交易。此外利用區塊鏈在事業上，不只能降低風險及解決信用的問題外，也能利用它做透明公開化的企業社會回饋。區塊鏈已漸漸往下扎根了，任何人都可以接觸到這一全球經濟，不需事前的審查及高成本的預付，他們從許多的經濟交易中移除了對第三方的信任必要，快速的解決價值交換及交易信用的問題
此份商業計畫書談論解釋到相關動機，再來講述到業務契機與商業運轉模式以及在法律上可能會面臨的不同相關問題，藉由波特競爭力模型、優劣分析法和市場分析給予對內外的分析及商業策略，最後包含討論到成本與收入的營業利益

Blockchain is a buzzword that is gaining popularity, and companies try to include it in their new products, but it can’t be applied to solve every problem better than already es-tablished technologies. In this business plan I propose starting a venture which utilizes blockchain technology for its strengths – transparency, trustlessness, and immutability.
The venture will deliver online gambling and betting products, which will utilize block-chain technology to reduce risks for customers and allow near instant deposits and pay-outs. Smart contracts will be utilized which will handle all of the value in a decentralized manner. It is shown that using novel technology allows for reduction of costs, and opens up potentially lucrative opportunities for remote gambling, and online sports betting. Furthermore, utilizing the transparency of the blockchain, the venture will commit to give back to society, and much of the financial activity of the venture will be publicly auditable on the blockchain. The blockchain by itself is not very useful to ordinary peo-ple, so in order to build a good user interfaces and user experiences, contemporary web technologies can be used.
The business plan starts with the rationale and motivation behind the idea. The oppor-tunity and the business model are then described. Various legal and licensing concerns are also addressed. Subsequently, external market analysis is done by looking at Porter’s five forces, SWOT, and market trends. Given all the internal and external analysis, the business strategy is described. Lastly, cost and revenue estimates are presented. Startup and secondary financing options are discussed.

Contents

Authorization Letter i
摘要 ii
Abstract iii
Contents iv
List of Figures vi
List of Tables vii
List of Symbols & Definitions viii
1. Business Overview 1
Rationale 1
The Opportunity 3
Vision and Mission 4
The People 5
Business Model 7
Company Ownership/Legal Entity 22
Products and Services 23
Management 29
2. External Analysis 30
Marketing 30
Competitive Analysis 37
SWOT – Analysis Summary 44
Business strategy 45
3. Financial Overview 50
Assumptions 50
User Growth Projections 51
Revenue Projections 55
Risk & Reward 56
ICO Prospects 58
Exit Options 59
Philanthropy 60
4. Conclusion 61
5. References 62
6. Appendix 68
Day 1 Balance Sheet 68
Projected Statements of Income 69
Break-Even Analysis 70
Revenue/ Costs Monthly Projections 71
Costs breakdown 72
Cost Projections – Year 1 73
Cost Projections – Year 2 74
Cost Projections – Year 3 75
Cost Projections – Year 4 76
Casino User Growth Model – Year 1 77
Casino User Growth Model – Year 2 78
Casino User Growth Model – Year 3 79
Casino User Growth Model – Year 4 80
Betting User Growth Model – Year 2 81
Betting User Growth Model – Year 3 82
Betting User Growth Model – Year 4 83
User Growth Projections – Quarterly Summary 84

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