||In recent years, many companies have adopted planned obsolescence as a marketing method, adding planned obsolescence to product design, so that products can not continue to use after a certain period of time, prompting consumers to purchase new products, thereby gaining more profits. This study explores the topic of planned obsolescence and uses questionnaires to understand people's perceptions of Apple's "Batterygate" incident. This study is based on the perceived value model, and incorporates planned obsolescence, product performance, brand image, customer satisfaction and other facets, to explore whether ultimately affect the willingness to repurchase.|
The results show that planned obsolescence has a significant negative impact on product performance, brand image, and customer satisfaction, while product performance, brand image, and perceived value have a significant positive impact on customer satisfaction and repurchase intention. The final result shows planned obsolescence has a significant correlation with repurchase intention.
The results of this study provide a reference for companies to formulate marketing strategies, and can be included in one of the considerations of product design to enhance the competitive advantage of enterprises.