博碩士論文 etd-0710116-105353 詳細資訊


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姓名 彭伊絹(Yi-Chuan Peng) 電子郵件信箱 E-mail 資料不公開
畢業系所 政治學研究所(Political Science)
畢業學位 碩士(Master) 畢業時期 104學年第2學期
論文名稱(中) 政治談論與選擇性接觸媒體對於投票參與的影響
論文名稱(英) The Effects of Political Discussion and Selective Exposure on Voting
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    摘要(中) 個人在政治談論的互動當中,在社群當中的多數政治意見,可能使得個人的政治行為在政治談論的互動當中受到影響,在Diana C. Mutz (2002)的研究發現美國選民在政治談論當中,政治談論社群的異質性越高,反而會降低投票參與,Mutz的研究發現在台灣選民的身上會不會有一樣的發現呢?
    除了人際互動會影響民眾的政治立場與行為之外,大眾傳播媒體的影響亦不容忽視,民眾透過閱聽與自己立場一致的傳播媒體增強自己的政治信念,因此本研究進一步推論:無論身在政治談論社群的同質性或異質性的民眾,在選擇性接觸媒體行為的調節之下,投票參與行為仍不受影響。
    本研究透過兩個階段的研究資料來驗證本研究的研究問題與研究假設,分別是TEDS2012資料檔與微笑小熊調查小棧進行網路蒐集方式的調查資料,以解釋政治談論社群的同異質性與選擇性接觸媒體對於投票參與的影響。
    研究結果發現:民眾在政治談論社群的同、異質性確實會影響民眾在投票參與,尤其是選舉前的投票參與意願,證實Mutz的研究發現在台灣選民身上也有相同的發現,同時也證實選擇性接觸媒體對投票參與有正向的影響。
    另外,本研究發現「選擇性接觸媒體」對於政治談論社群的同異質性和投票參與之間的調節機制發揮了抑制的作用,將選擇性接觸媒體作為政治談論異質性社群對投票參與的解方沒有得到經驗性資料的證實,關於如何解決政治談論社群的交叉壓力對投票不參與解答,未來尚有進一步探索的可能。
    摘要(英) One’s political opinion and action may possibly be influenced by the majority of certain communities. In a study, Diana C. Mutz (2002) found the condition that network of political discussion, the higher heterogeneity the community is, the lower the voting participation is. However, does the model apply to Taiwan? How well does it explain Taiwanese voters’ vote intension and participation?
    Studies also suggest that the mass media also played an important role. People may enhance their political beliefs by selectively watching news programs. I make a further corollary: The level of network heterogeneity matters little when individuals conduct “selective exposure.”
    In order to verify my hypotheses, I conduct a two-stage study. The first-stage data came from a face-to-face survey project TEDS2012 , while the second, from a web survey provided by smilepoll.tw. The data are used for explaining whether heterogeneity of network of political discussion and selective exposure towards media affect the vote intention and participation.
    The results show that: people in the network with high heterogeneity are less likely to vote, especially the willingness to take part in the pre-election voting. Mutz study was confirmed, and this study supplements it with selective exposure perspective and evidence. The results also shows that the "selective exposure" plays a moderation role. It has an inhibiting effect between network heterogeneity of political discussion and the vote participation.
    As there haven’t had any empirical evidence by using the selective exposure perspective as a solution to explain the connection between network heterogeneity and voting behavior. Therefore, this study contributes the initial step of this inquiry but demands further studies for more clear pictures.
    關鍵字(中)
  • 投票
  • 選擇性接觸媒體
  • 政治談論
  • 政治傳播
  • 交叉壓力
  • 關鍵字(英)
  • political disdussion
  • cross-cuttiing exposure
  • political communication
  • vote
  • selective exposure
  • 論文目次 中文摘要 iii
    英文摘要 iv
    圖次 vii
    表次 viii
    第 一 章 緒論 1
    第一節 研究動機 1
    第二節 研究目的 3
    第 二 章 文獻檢閱 5
    第一節 政治談論與交叉壓力 5
    第二節 具政黨特性的新聞(partisan news)與選擇性接觸媒體 9
    第三節 政治談論社群、選擇性接觸媒體與投票參與 12
    第 三 章 研究設計與方法 18
    第一節 研究問題與架構 18
    第二節 研究方法 21
    第 四 章 資料分析 36
    第一節 依變數與自變數的變數分布情形 36
    第二節 TEDS2012調查資料的迴歸分析結果 45
    第三節 網路調查資料迴歸分析結果-重製Mutz研究模型 49
    第四節 網路調查資料迴歸分析結果-選擇性接觸媒體的影響 53
    第五節 選擇性接觸媒體有沒有作為中介變數(Mediation)的可能? 59
    第 五 章 結論與討論 63
    第一節 結論 63
    第二節 討論 68
    第三節 研究限制與未來展望 72
    參考文獻 73
    附錄 81
    附錄一、 TEDS2012資料編碼與分析 81
    附錄二、網路調查資料編碼與分析(2016選舉前) 98
    附錄三、網路調查資料編碼與分析(2016選舉後合併選舉前資料) 122
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    口試委員
  • 陳文俊 - 召集委員
  • 譚躍 - 委員
  • 劉正山 - 指導教授
  • 口試日期 2016-06-03 繳交日期 2016-08-10

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