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Exploring the mediation effect of collective turnover and moderated mediation effect of family management on the relationship between employer branding and firm performance
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曹瓊文, 陳淑媛, 林豪傑
Chiung-Wen Tsao; Shu-Yuan Chen; Hao-Chieh Lin
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panel analysis, collective turnover, firm performance, employer branding, family management
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Employer branding (EB) has been discussed widely by both practitioners and scholars in recent decades. Studies have drawn much attention to its individual-level effect, finding that EB has a significant influence on potential employees' initial impressions and that it expands the talent pool in the organizational recruiting process. However, few studies put their effort on the organizational level to examine the outcomes of employer branding such as employee retention and firm performance. This study adopts a media ranking of “most attractive employers top 100” and a third-party governance certification as proxies of employer branding, using a set of 14,736 archival data of Taiwan’s publicly listed firms across 10 years from 2009 to 2018 to test hypotheses in linking employer branding certifications to collective turnover and firm performance. Results show that employer branding is associated with lower collective turnover and indirectly and positively influences firm performance. Furthermore, the findings suggest that compared with family CEOs, non-family CEOs have a stronger effect in the relationship between the linkage of employer branding to firm performance through collective turnover rate in publicly listed firms in Taiwan. Implications and limitations are provided.
目次 Table of Contents
CHAPTER 1: INTRODUCTION 1
CHAPTER 2: THEORETICAL BACKGROUND AND HYPOTHESES 7
2.1 Employer branding 7
2.2 Employer branding and collective turnover 13
2.3 Collective turnover and firm performance 18
2.4 Mediating role of collective turnover on employer branding and firm performance 21
2.5 Moderating role of family management on employer branding, collective turnover, and firm performance 25
CHAPTER 3: RESEARCH METHOD 35
3.1 Research framework 35
3.2 Hypotheses 36
3.3 Research design 38
3.4 Analysis procedure 50
CHAPTER 4: RESULTS 53
4.1 Descriptive statistics 53
4.2 Direct effect 57
4.3 Mediation effect 60
4.4 Moderation effect 64
4.5 Moderated mediation analysis 71
4.6 Additional analysis 75
CHAPTER 5: DISCUSSION AND CONCLUSION 83
5.1 General discussion 83
5.2 Theoretical implications 88
5.3 Practical implications 92
5.4 Limitations and future research 94
Appendix： List of “Most Attractive Employers Top 100” 2009-2018 113
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