摘要

本研究旨在尋找影響台灣高雄市公寓大廈價格之因素。主要論點是定量分析方法將無法全面了解這些因素，因此錯過了進行全面分析【研究差距】的機會。此分析使用的方法是透過定性分析。 【深描】旨在彌合這兩種分析方法之間的【研究差距】。透過訪問【苓雅】和【仁武】兩個區域中的九個地點 【接待中心】，我收集到了在銷售辦事處所無法獲到的關鍵資訊，在本論文中稱之為【接待中心】。在拜訪中，仔細觀察銷售方式，並和專員討論關於他們所推廣的公寓大廈的詳細資訊。這些仔細收集的定性信息，經由詳加分析所得的結果，會有九項主要因素影響公寓大廈的價格。

Abstract

This research aims to find the factors affecting prices of the apartments in Kaohsiung City, Taiwan. The main argument is that quantitative analytical methods fail to provide a full picture of these factors, and therefore miss in implementing a comprehensive analysis (research gap). The method employed in this analysis is qualitative analysis. ‘Thick Description aim to bridge that ‘research gap’ between these two analytical approaches. By visiting nine locations in two districts – ‘Lingya’ and ‘Renwu’, I was able to gather crucial information that is not visible outside the sales offices – described as ‘Reception Centers’ in this thesis. During these visits, I carefully observed their selling methods and discussed with the salespersons details regarding apartments and buildings they were promoting. This in-depth qualitative information was carefully gathered and later analyzed. The result of this research is that there are nine main factors that influence the price of these apartments.

Table of Contents
Thesis/dissertation Verification Letter i
Acknowledgement ii
Abstract in Chinese iii
Abstract in English iv
Table of Figures vii
Table of Tables viii
Introduction. 1
1. Literature Review (Quantitative/Qualitative). 3
1.1 Hedonic Price Theory. 3
1.2 Artificial Neural Network. 4
1.3 Quantitative Research Limitations. 5
1.4 Thick Description. 7
1.5 Location. 8
1.5.1 Location for Individual Purchase. 10
1.5.2 Land Value. 10
1.5.3 Economic Value. 11
1.5.4 Social Value. 11
2. Methods. 12
3. Research Location. 13
3.1 Kaohsiung MRT and LRT system 16
3.2 Lingya District 19
3.3 Renwu District 21
4. Findings (Thick Description). 23
4.1 ‘Phoenix Infinity’. 24
4.1.1 Investment Location. 26
4.1.2 Good for Investment? 27
4.2 ‘Downtown Mansion’. 27
4.2.1 Investment Location. 31
4.2.2 Good for Investment? 33
4.3 ‘New City Zone’. 33
4.3.1 Investment Location’. 36
4.3.2 Good for Investment? 36
4.4 ‘Ding Cheng Culture’. 37
4.4.1 Investment Location. 39
4.4.2 Good for Investment? 40
4.5 ‘Cultural Oasis’. 40
4.5.1 Investment Location. 42
4.5.2 Good for Investment? 43
4.6 ‘Above The International Stage’. 43
4.6.1. Investment Location. 46
4.6.2 Good for Investment? 47
4.7 ‘Life Scene’. 47
4.7.1 Investment Location. 48
4.7.2 Good for Investment? 48
4.8 ‘Monet Garden’. 49
4.8.1 Investments Location. 50
4.8.2 Good for Investment? 51
4.9 ‘28 Space’. 51
4.9.1 Investments Location. 52
4.9.2 Good for Investment? 52
5. Field Work Analysis. 53
6. Conclusion 55
7. Bibliography 56

7. Bibliography

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