因應美國國内塑膠禁令的趨勢與相關政策，在近幾年塑膠替代品的需求正在急劇增加中。塑膠產品已成爲我們生活中不可切割的一部分，大部分的人們已無法想象無塑膠的生活。台灣的母粒混鍊技術能成為更廣泛運用的橋樑。本論文將探討以聚混煉乳酸母料產品進入美國市場的可行性。
本論文將透過分解國際認可的生物塑膠定義提供產業概觀並指出其缺陷。利用五力分析解釋生物塑膠產業內的互動。PESTLE與市場劃分分析合併對應美國的各種補助政策與潛在目標市場族群。競合策略分析探討著透過各個競賽者之間互動所產生的潛在市場價值創造。
本論文的研究認為、混鍊聚乳酸母粒產品在美國市場是有可行性的。無論是公共或私營機構都對生物塑膠產業越關注，而也為混鍊聚乳酸母粒技術所能帶來的價值創造製造了更多空間。以產業巨頭為首的擬議商業聯盟模式只會更加促進其價值。最後，本研究認為隨著永續環境之需求的增加，公家機構對應生物塑膠產業的輔助政策只會更加多元化及全面化。

With the popularization and the associated political regulations of the plastics ban in the United States, the demand for a viable substitute for plastics has drastically increased in recent years. Plastic products have become such a pervasive part of our everyday lives that the much of the population cannot comprehend life without plastics. Taiwanese advances in the field of modified resin formation technology could provide the bridge for a more comprehensive adaptation of bioplastics products. This research paper will explore the market feasibility of a modified polylactic acid resin products in the United States.
This research dissertation sets the overview of the industry by highlighting the internationally-recognized definition of bioplastics and outlining the weaknesses. The five-forces analysis is utilized to provide an explanation regarding the various forces at play within the bioplastics industry. The PESTLE and market segmentation analyses consolidates the various incentive programs and target market segments within the United States. The coopetition strategy analysis explores the potential market value creation through interplay among the various players.
This research dissertation concludes that the feasibility of a modified polylactic acid resin for the United States market is viable. The increasing attention on the industry, both public or private sectors, creates room for further value creation through the applications of modified resin forming technologies. The proposed coalition model, headed by a industry giant would only further facilitate that value. Finally, this research believes that the public sector incentives that bolsters the bioplastics industry would only become more diversified and robust as the demand for a more sustainable environment increases.

審定書 i
Acknowledgement ii
Abstract iii
摘要 iv
Table of Contents v
Table of Figures vi
1. Introduction 1
1.1 Current Industry Environment 1
1.2 Challenges and Obstacles 3
1.3 Research Aims and Goals 4
1.4 Research Design Summary 4
1.5 Scope and Limitations of Research 5
2. Analytic Tools 6
2.1 Five-Forces Analysis 6
2.2 PESTLE Analysis + Market Segmentation 7
2.3 Coopetition Strategy 10
3. Research Design 11
4. Case Study 12
4.1 Business Overview 12
4.2 Five Forces Analysis 14
4.2.1 Competitive Rivalry 15
4.2.2 Supplier Power 17
4.2.3 Consumer Power 18
4.2.4 Threat of New Entrants 20
4.2.5 Threat of Substitutes 20
4.2.7 Interpretation of the Five Forces Analysis 21
4.3 PESTLE Analysis + Market Segmentation 22
4.3.1 Political 23
4.3.2 Economics 25
4.3.3 Social 25
4.3.4 Technological 26
4.3.5 Legal 28
4.3.6 Environmental 29
4.3.7 Market Segmentation 29
4.3.8 Interpretation of the PESTLE Analysis + Market Segmentation 32
4.4 Coopetition Strategy 33
4.5 Literature Review 37
5. Conclusion and Future Work 39

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Internet
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