商業組織總是表現出不斷變化的趨勢，當前的趨勢表明，歐洲市場對亞洲產品的需
求不斷增長，尤其是來自亞洲的產品出口至歐洲的商品目前正在逐年增加中。在過去的7
年裡，亞洲企業家在波蘭國內的投資迅速成長，根據推測，這種趨勢將在很長一段時間內
持續增加。在過去的十年內，來自亞洲的建築材料在歐洲市場的普及已顯示出大幅的成
長，並且這種趨勢有望繼續攀升。
該研究顯示出顧問在此業務中的多種作用，並支持以下論文顯示了Silk 公司綜合
業務計劃，該公司是一家總部位於在波蘭的諮詢公司，其補充業務服務專注於建築建材行
業。總部設在波蘭的華沙，公司的主要業務區域是波蘭市場，並計劃在整個歐盟地區進行
擴大發展。本論文首先介紹了該公司，並向客戶展示了更廣泛的業務運營和服務。業務模
型企劃顯示所有基本元素的概述。下一部分是策略和實施，它顯示了公司的實際運作，然
後下一章介紹了促銷營運管道，重點介紹了促銷營運在這行業中取得成功的關鍵。接著下
一部分，將說明競爭水平，說明特定部門在波蘭市場中的競爭能力。然後，本論文將概述
Silk 合資企業的管理團隊和財務要求，以及預測該公司未來收入。最後一部分，將提供了
一些建模和市場行銷專家的訪談，這將證明亞洲市場的假設需求。
帶有財務預測和探索性市場研究的結果顯示，該公司在波蘭市場上具有巨大的成功
潛力。論文中增加了“業務模式圖”，它對當前的業務繁華景象有一個更鮮明的詮釋，並
引導至更進一步的業務發展。

Business organizations always show a constant flux and the current trend shows an
expanding European market need for Asian products, especially for products from East Asia has
led to growth of goods export to Europe. For the past 7 years the investments of Asian
entrepreneurs in Poland have grown rapidly and based on the forecasts, this trend will continue
strongly for a long period of time. Popularity of construction materials from Asia has shown
significant growth on the European market over the past decade and this trend is expected to
rise.
The research reveals multiple roles for consultants in business growth and to support that
the following paper shows a comprehensive business plan for The Silk venture, a consulting
company based in Poland with complementary business services focused on building
construction material industry. Having the head office situated at Warsaw in Poland, the
company’s primary operational area will be Polish market, with a vision of expansion
development throughout the European Union area. This paper starts with introducing the
company along with showing the wider range of its business operation and services provided to
the clients. Business model canvas shows the overview of all essential elements. Next part is
strategy and implementation, which shows company work in practice, then the next chapter
describes the promotional channels, focusing on promotion and key activities providing a
success in the industry. Subsequently the next part explains a competition level and shows how
competitive the particular sector looks like in Polish market. The paper will then outline the
management team and financial requirements for the Silk venture, and a prediction projecting the
future income of the company. The last part provides some interviews with the experts in
modelling and marketing promotions, which will prove the assumed market needs in Asia.
The research results with the financial projections and exploratory market
research demonstrate that the company has immense potential to succeed in Polish market.
Business Model Canvas, augmented in the thesis, exhibits a brighten interpretation of current
business bustle and navigates to further business development.

1 Executive Summary 1
2 Company Description 4
2.1 Mission statement 5
2.2 Objectives 5
2.3 Market Description 6
2.4 Vision statement 7
3 Product Description 8
3.1 Quality Function Deployment (QFD) 11
3.2 Process Model Blueprint 17
3.3 Service Failure Analysis 19
3.4 Resource Model 21
3.5 Service Offerings 22
4 Business model canvas 33
4.1 Value Proposition 34
4.2 Customer Segmentation 36
4.3 Client Relationship 39
4.3.1 Understand and respect our customer's values 41
4.3.2 Sincere care for the client 42
vii
4.3.3 Growing customers by constantly adding the value of the service 42
4.4 Channels 43
4.5 Key Partners 44
4.6 Key Activities 47
4.7 Key Resources 49
4.8 Cost structure 50
4.9 Revenue Streams 54
5 Strategy and Implementation 57
5.1 Market Analysis 57
5.1.1 SWOT Analysis 57
5.1.2 5 Forces Analysis 60
5.1.3 4 Ps Marketing Mix 66
5.2 Active business period 69
6 Management Team 74
6.1 Ownership structure 74
6.2 The management team 74
6.3 External Resources 81
7 Chapter 7 Financial Analysis 82
7.1 Financial Requirements 82
8 Conclusion and recommendation 105
viii
9 References 110
10 Appendices 112

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