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URN etd-1205106-151157
Author Pao-Hui Sun
Author's Email Address janice@yun-chi.com
Statistics This thesis had been viewed 5334 times. Download 4005 times.
Department Business Management
Year 2006
Semester 1
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title International Strategy of Non-Profit Organizations - A Case Study on Fo Guang Shan
Date of Defense 2006-11-27
Page Count 74
Keyword
  • Non-Profit Organization
  • Strategy Management
  • SWOT
  • Fo Guang Shan
  • Abstract The role that non-profit organizations play is becoming more and more important in today’s society. NPOs’ presence and responsibilities are essential to the well being of their communities. As Peter Drucker said, the goal of NPO management is not to create profit, but to focus attention on the mission statement. The mission statement drives the activities of the organization, and therefore holds an integral position.
    This dissertation will focus on Fo Guang Shan’s international achievements, while classifying their strategy using a SWOT analysis. It will delve into the mission of their organization, the character of their leaders, the experience of their work, the recognition of their organizational target, and their dedication to research. 
    The findings of this dissertation are as follows:
    1.The concepts held by the NPO leaders will heavily influence the organization. This case study found that Hsing Yun pushed Fo Guang Shan to expand and perform on an international level.
    2.Now is the time for economic knowledge and for localized cultural education. For example, Fo Guang Shan has established Chinese schools and Buddhist universities overseas, planting the seed of knowledge in the minds of others. This will influence the values of foreigners and Buddhists alike, raising the understanding and practice of Buddhist philosophies.
    3.NPOs advance vigorously to diversify in multiple engagements. They perform as do for-profit organizations, earning the admiration of businesses for the innovation put forth, such as that of Mr. Shi Jhen Rong. Research, innovation, and marketing together create the “smile curve”. And Fo Guang Shan’s “smile curve” is one that easily shines through. 
    4.Fo Guang Shan’s dedication to spread Buddhism is not only limited to the temple; another method used is to establish private teachers who spread the success of this organization.
    5.This source of this diversification is their established system. For example, the chairmen of all temples rotate locations regularly. This method creates leaders that work well. They use their resources and environments to encourage internationalization and to meet people of different religions and cultures. This fosters flexibility and adaptation.
    Advisory Committee
  • Huei-mei Liang - chair
  • Ming-rea Kao - co-chair
  • Chin-Shun Wu - advisor
  • Files
  • etd-1205106-151157.pdf
  • indicate accessible in a year
    Date of Submission 2006-12-05

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