Title page for etd-1127117-134647


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URN etd-1127117-134647
Author Yu-Shan Tseng
Author's Email Address No Public.
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Department Master of Health Care Management, Department of Business Management
Year 2017
Semester 1
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title Knowledge, Attitude and Behavior of the General Public towards Using Self-Paid Special Materials
Date of Defense 2017-12-20
Page Count 100
Keyword
  • Behavior
  • Attitude
  • Knowledge
  • Special Materials
  • Self-paid
  • Abstract Purpose: The main purpose of this study is to examine the knowledge, attitude and behavior of the general public towards choosing to use self-paid special materials.
    Method: The subject of this study is the general public and information is collected through surveys. A total of 545 surveys were recovered, with 530 effective surveys, the effective sample response rate being 97.25%. Statistical programming software including Excel 2016, R software and SPSS 24.0 are used for information processing and statistical analysis in conducting and analyzing Cronbach’s alpha factor, descriptive analysis, Independent-Samples T Test, One-way Anova, Chi-square Test, Pearson Product-Moment Correlation, Multiple Linear Regression and Multiple Logistic Regression.
    Research findings: The results of this study show that there is a significant difference in knowledge in terms of gender, age, total household income, whether outpatient medical attention was within a year, whether special materials have been used at the friends’ and families’ own expense and whether private commercial medical insurance have been purchased; there is a significant difference in attitude in terms of whether special materials have been used at the friends’ and families’ own expense; there is a significant difference in behavior in respect of gender, age, district of residence and occupation; there is a positive correlation between knowledge and behavior.
    Conclusion: This study has found that in terms of self-paid special materials, friends and families’ knowledge and user experiences are the main factors affecting the decision to use special materials at one’s own expense, while medical effectiveness, quality and safety are the main factors of which the general public is concerned with in choosing to purchase special materials at their own expense.
    Advisory Committee
  • Ping-Yi Chao - chair
  • Jen-Her Wu - co-chair
  • Ying-Chun Li - advisor
  • Files
  • etd-1127117-134647.pdf
  • Indicate in-campus at 3 year and off-campus access at 5 year.
    Date of Submission 2017-12-27

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