||Since 2013, the program of “One Day Farmer in Kaohsiung” has been initiated in several communities by the Agriculture Bureau of Kaohsiung City Government. The aim of this program is to promote the development of agricultural products and countryside tourism in remote rural communities.|
The purpose of this study is to analyze the effects of the program of “One Day Farmer in Kaohsiung” on community development. The participants being surveyed in this study were the residents living in Longmu village in Kaohsiung. A total of 290 questionnaires were distributed and retrieved with 286 valid questionnaires. The quantitative analyses of the questionnaires were conducted through descriptive statistics, independent-samples t-test, one-way analysis of variance, Pearson correlations and regression. The results of this study are as follows:
1. Different background variables of the residents cause differences in their cognition of experience economy, sense of
community, and community participation;
2. Residents’ cognition of experience economy and their sense of community reveal a significantly positive effect;
3. Residents’ cognition of experience economy and their community participation reveal a significantly positive effect;
4. Residents’ sense of community and community participation reveal a significantly positive correlation.
In order to facilitate the program of “One Day Farmer in Kaohsiung” well, it is suggested that to strengthen residents’ sense of community and community participation are the most important issues. Based on the research results, the following approaches are recommended: First of all, the promotions of “One Day Farmer in Kaohsiung” need to be more aggressive. Secondly, community association needs to encourage more residents to become activity volunteers or tour guides. Thirdly, community association needs to play as a village communication channel. Finally, community association needs to start up continuing education in the village.