Title page for etd-1127116-155043


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URN etd-1127116-155043
Author Chen-Chun Liu
Author's Email Address No Public.
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Department Public Affairs Management
Year 2016
Semester 1
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title The Effects of Promoting Experience Economy Activities on Community Development─ A Case Study of Participating One Day Farmer Program at Longmu Community in Kaohsiung
Date of Defense 2016-11-30
Page Count 111
Keyword
  • rural community
  • experience economy
  • sense of community
  • “One Day Farmer in Kaohsiung”
  • community participation
  • Abstract Since 2013, the program of “One Day Farmer in Kaohsiung” has been initiated in several communities by the Agriculture Bureau of Kaohsiung City Government. The aim of this program is to promote the development of agricultural products and countryside tourism in remote rural communities.
       The purpose of this study is to analyze the effects of the program of “One Day Farmer in Kaohsiung” on community development. The participants being surveyed in this study were the residents living in Longmu village in Kaohsiung. A total of 290 questionnaires were distributed and retrieved with 286 valid questionnaires. The quantitative analyses of the questionnaires were conducted through descriptive statistics, independent-samples t-test, one-way analysis of variance, Pearson correlations and regression. The results of this study are as follows:
       1. Different background variables of the residents cause differences in their cognition of experience economy, sense of
       community, and community participation;
       2. Residents’ cognition of experience economy and their sense of community reveal a significantly positive effect;
       3. Residents’ cognition of experience economy and their community participation reveal a significantly positive effect;
       4. Residents’ sense of community and community participation reveal a significantly positive correlation.
       In order to facilitate the program of “One Day Farmer in Kaohsiung” well, it is suggested that to strengthen residents’ sense of community and community participation are the most important issues. Based on the research results, the following approaches are recommended: First of all, the promotions of “One Day Farmer in Kaohsiung” need to be more aggressive. Secondly, community association needs to encourage more residents to become activity volunteers or tour guides. Thirdly, community association needs to play as a village communication channel. Finally, community association needs to start up continuing education in the village.
    Advisory Committee
  • Chang-Jen Kuo - chair
  • Lung-Cheng Chang - co-chair
  • Jui-Kun Kuo - advisor
  • Files
  • etd-1127116-155043.pdf
  • Indicate in-campus at 3 year and off-campus access at 5 year.
    Date of Submission 2016-12-27

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