[Back to Results | New Search]

URN	etd-1123116-002425
Author	Kuang-cheng Feng
Author's Email Address	No Public.
Statistics	This thesis had been viewed 5573 times. Download 100 times.
Department	Institute of Marketing Communication
Year	2016
Semester	1
Degree	Master
Type of Document
Language	zh-TW.Big5 Chinese
Title	Internet News Media's Agenda Setting Effect on Audience Perception and Game Watching Intention: A Case of Jeremy Lin
Date of Defense	2016-12-15
Page Count	98
Keyword	agenda-setting agenda- attribution watching intention sport involvement Jeremy Lin
Abstract	The purpose of this study was to investigate three phenomena and related results when Internet news media reported on the topics about Jeremy Lin, a Taiwanese basketball player for Charlotte Hornets of National Basketball Association. There were (1) whether Internet News Media in Taiwan used specific agenda- attribution to report the related information, (2) whether agenda-setting of the issue differentiated from audience’s understandings of basketball and (3) whether there were connections between audience’s cognition on the information about Jeremy Lin and their watching intentions. 　　Based on Content Analysis and Questionnaire Survey, this study showed (1) the effects of agenda- attribution of news result from distinguished news types and reporting periods, (2) related news reported by DONG media is consistent with cognition of its audience, (3) the effect of agenda-setting differentiates from audience’s understandings of basketball in DONG media, (4) audience’s cognitions on the information about Jeremy Lin are different from their Level of sport involvements and (5) audience’s cognition on the information about Jeremy Lin makes effect on their watching intention.
Advisory Committee	Ming-Hsin Huang - chair Yue Tan - co-chair An-Shou Cheng - advisor
Files	etd-1123116-002425.pdf Indicate in-campus at 1 year and off-campus access at 2 year.
Date of Submission	2016-12-23

[Back to Results | New Search]