Title page for etd-1117115-100742


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URN etd-1117115-100742
Author Shang-Jyuan Huang
Author's Email Address No Public.
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Department Theatre Arts
Year 2015
Semester 1
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title The Relationships among Perceived Service Quality, Perceived Service Value, Satisfaction and Behavioral Intention In the case of Local Authority Cultural Events
Date of Defense 2015-12-02
Page Count 101
Keyword
  • perceived service quality
  • perceived service value
  • satisfaction
  • behavioral intention
  • local authority cultural events
  • Abstract In recent years, there are more and more events being held in Taiwan. Local authorities are all holding events to promote local tourism development. But excessive events caused many problems. Including the uneven quality of the events, some of them lack local culture and ignoring the main purpose of an event. Due to those problems, some of them just held once. The study will examine the relationships among perceived service quality, perceived service value, satisfaction and behavioral intention in the case of local authority cultural events. The purpose of this research intends to find out the sustainable development of local authority cultural events.
    The study took the Matazuwa life festival and the Heng-Chun folk song and music festival as the research objects, and collect the questionnaires from the tourists who have joined the festivals by using sampling method. IPA shows that there are 5 items which satisfaction is lower than average, so the local authority should improve those items in the future.
    The results are as follows: 1. Perceived service quality affect perceived service value. 2. Perceived service quality affect behavioral intention. 3. Perceived service value affect safisfaction. 4. Satisfaction affect behavioral intention. The local authority should focus on perceived service value in the future.
    Advisory Committee
  • Cheng Lung Li - chair
  • Shu-lien Chang - co-chair
  • Jung-feng Hsieh - advisor
  • Files
  • etd-1117115-100742.pdf
  • Indicate in-campus at 3 year and off-campus access at 3 year.
    Date of Submission 2015-12-17

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