Title page for etd-1025117-132409


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URN etd-1025117-132409
Author Meng-yuan Chiang
Author's Email Address No Public.
Statistics This thesis had been viewed 5362 times. Download 1267 times.
Department Information Management
Year 2017
Semester 1
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title The impact on answering time, response rate and user experience of using color on web survey
Date of Defense 2017-10-20
Page Count 73
Keyword
  • user experience questionnaire
  • user experience
  • web survey
  • color
  • answering time
  • response rate
  • Abstract Web survey has been widely used for academic research, market survey, etc. Therefore, how to improve the efficiency and performance on questionnaires becomes an important issue. This research is to find out how it impacts the answering time, response rate, and user experience when we add colors on the survey page.
    To examine the effect of color, two experiments of online survey had been conducted, the first experiment added the color on the option of the questions, and the second one added color on the keyword and the options of the questions. These surveys had recorded the answering time and response rate of the subject, and the user experience by user experience questionnaire(UEQ) was also measured.
    The results show that the use of color on survey page has no significant differences with answering time and response rate. However, there are some scales of user experience have significant differences with the use of color on survey page.
    Advisory Committee
  • Yi-Ling Lin - chair
  • Yih Jeng - co-chair
  • Hsin-Hui Lin - advisor
  • Files
  • etd-1025117-132409.pdf
  • indicate access worldwide
    Date of Submission 2017-11-25

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