Title page for etd-1021108-190030


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URN etd-1021108-190030
Author Shin-yii Huang
Author's Email Address Lavender0213@msn.com
Statistics This thesis had been viewed 5332 times. Download 2132 times.
Department ICAPS
Year 2008
Semester 1
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title The Studies in China’s Business Travel Market─A Case Study of American Express
Date of Defense 2008-10-07
Page Count 211
Keyword
  • business tourism
  • WTO
  • American Express
  • business travel
  • Abstract Business travel is the most important part of tourism in the world. International
    business travel market is growing quickly now, especially in China.
    Since China first opened its door to international tourism in 1978, incoming
    visits have risen sharply. In 2002, China became the member of WTO. Then, rapid
    economic growth continues to fuel the business market. The World Tourism
    Organization forecasts that China will become the leading tourist destination in the
    world by 2020.
    This thesis firstly make a research of the expending course of business travel in
    the world from a globalization perspective. Second, I focus on the development of
    China’s business travel market and industry. Finally, I analyze the case of American
    Express in China’s business travel market. Wish this could be a referable resource for
    the investors in China’s business travel market.
    Advisory Committee
  • Lin , Wen-cheng - chair
  • Fahn, Jiin-ming - co-chair
  • Chang, Hsien-chao - advisor
  • Files
  • etd-1021108-190030.pdf
  • indicate access worldwide
    Date of Submission 2008-10-21

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