|Author's Email Address
||This thesis had been viewed 5332 times. Download 2132 times.|
|Type of Document
||The Studies in China’s Business Travel Market─A Case Study of American Express|
|Date of Defense
||Business travel is the most important part of tourism in the world. International|
business travel market is growing quickly now, especially in China.
Since China first opened its door to international tourism in 1978, incoming
visits have risen sharply. In 2002, China became the member of WTO. Then, rapid
economic growth continues to fuel the business market. The World Tourism
Organization forecasts that China will become the leading tourist destination in the
world by 2020.
This thesis firstly make a research of the expending course of business travel in
the world from a globalization perspective. Second, I focus on the development of
China’s business travel market and industry. Finally, I analyze the case of American
Express in China’s business travel market. Wish this could be a referable resource for
the investors in China’s business travel market.
||Lin , Wen-cheng - chair|
Fahn, Jiin-ming - co-chair
Chang, Hsien-chao - advisor
indicate access worldwide|
|Date of Submission