Taiwan is a country full of motorcycles. Motorcycles are really convenient but they can produce serious pollution problems, like air pollution, noise pollution. So how to effectively promote electric scooters is a very important issue. It can reduce the dependence of motorcycles.
Through this study, I wanted to use Value Co-Creation investigating the stakeholders of Taiwan's electric scooter industry. Examining the value what they emphasis on, and the interaction mode of stakeholders with each other.
The reason why to select Value Co-Creation theory as main keynote was based on past research foundation. There were two major research directions about electric motorcycles in the past. One was examining the public needs and proposed recommendations on how to meet the needs of the potential customers. Another was using business model analysis tools, and advancing the proposal to promote electric motorcycles. In this study, Researcher was confused about the situation. Comparing to consider how to advice these firms, why not from the understanding of how all these stakeholders want started? The idea inspired me to select Value Co-Creation as the study’s main keynote.
From the study, researchers also summed up some systematic index elements of the Value Co-Creation. Expecting future researcher can systematic Value Co-Creation more completely.
Keywords: Value Co-Creation, Stakeholders, Electric Scooter, Business Model, Qualitative Research Method