Title page for etd-1003115-110944


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URN etd-1003115-110944
Author Michael Luthwig
Author's Email Address weetoo@gmx.net
Statistics This thesis had been viewed 5392 times. Download 55 times.
Department Master of Business Administration Program in International Business
Year 2015
Semester 1
Degree Master
Type of Document
Language English
Title A Multi-model tool for subsidiary management to measure market attractiveness, subsidiary strength, exploration, and exploitation
Date of Defense 2015-10-22
Page Count 82
Keyword
  • exploitation
  • exploration
  • GE/McKinsey
  • subsidiary portfolios
  • subsidiary management
  • Abstract This master thesis aims to provide international operating organizations with a relevant model to better manage the rapid expansion of their international subsidiaries and support management in their goal setting process. A literature review of 18 different international subsidiary portfolio models, deriving from academic and business sources, was initially conducted, from which a multi-model framework was developed and specifically customized. This tool explores the dimensions of market attractiveness, subsidiary strength, level of exploration and level of exploitation through the use of the GE/McKinsey matrix and a second matrix inspired from studies conducted by James March and Silvio Popadiuk. It also allows organizations to map out the current and long-term positioning of its subsidiaries according to the above-mentioned dimensions as to facilitate its goal setting process. To illustrate the use of this multi-model tool, fictitious subsidiary and regional subsidiary cluster analyzes were drawn up and recommendations were inherently brought forth. The discussion section of this project highlights additional considerations drawn from the initial literature review that have been identified as important factors to consider in evaluating foreign subsidiaries.
    Advisory Committee
  • Ying-Chun Li - chair
  • Wei-Lun Chang - co-chair
  • Chao-Hsien Sung - advisor
  • T. M. Chang - advisor
  • Files
  • etd-1003115-110944.pdf
  • Indicate in-campus at 99 year and off-campus access at 99 year.
    Date of Submission 2015-11-04

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