Title page for etd-0928115-172448


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URN etd-0928115-172448
Author Judith Buchner
Author's Email Address No Public.
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Department Master of Business Administration Program in International Business
Year 2015
Semester 1
Degree Master
Type of Document
Language English
Title Supply Chain Trends in the Automotive Industry: Implications for voestalpine in Mexico
Date of Defense 2015-10-22
Page Count 52
Keyword
  • cluster
  • trends
  • supply chain
  • Mexico
  • automotive industry
  • Abstract The automotive industry constantly changes. Consumers nowadays prefer individualized and customized cars over mass- produced cars. This new trend in the industry leads to changes in the automotive supply chain. Car manufacturers have to change their strategies from push to pull models and from traditional manufacturing to just-in-time manufacturing. These changes force Tier suppliers and OEMs to move closer together and cooperate more efficiently. Due to its economic and geographical advantages, Mexico became a popular destination for car manufacturers. Over the last years, car production in Mexico has steadily increased.
    Through primary and secondary literature research, telephone interviews and email I determined if and how recent global trends in the automotive industry affect the Mexican market. In order to answer this research question I explored if OEMs and Tier suppliers in Mexico relocate to work together more efficiently.
    voestalpine, an Austrian steel company and automotive supplier serves as a case study for this Master thesis. It is interested in improving its positioning in the Mexican automotive market.
    The analysis consists of three parts. First, it is shown that OEMs prefer global suppliers in Mexico. Second, recent waves of investment prove that Tier suppliers follow OEMs to the Mexican market. Third, OEMs and Tier suppliers are located close to each other forming automotive clusters. The final recommendation for voestalpine is to follow recent trends and increases its focus on the automotive industry in Mexico in the clusters Guanajuato, Jalisco, Nuevo Leon and Estado de Mexico.
    Advisory Committee
  • Ying-Chun Li, Ph. D - chair
  • Wei-Lun Chang - co-chair
  • Chao-Hsien Sung - advisor
  • T. M. Chang - advisor
  • Files
  • etd-0928115-172448.pdf
  • Indicate in-campus at 99 year and off-campus access at 99 year.
    Date of Submission 2015-10-29

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