Title page for etd-0916109-193104


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URN etd-0916109-193104
Author Chen-Yu Ho
Author's Email Address No Public.
Statistics This thesis had been viewed 5575 times. Download 1724 times.
Department Business Management
Year 2008
Semester 2
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title Middle-class demand for self-use residential properties, Kaohsiung City Study
Date of Defense 2009-06-11
Page Count 91
Keyword
  • AHP
  • middle-class
  • Abstract With the increase in national income, demand for residential dwellings from the shelter, basic needs, thus taking into account the domestic situation, ventilation, lighting and other home within their own conditions, and noise, sanitation, etc. the quality of the external environment, gradually become the focus of concern, while the home security, life and leisure sports such as convenience demands increasing
    attention. In particular, the middle-class constitutes the backbone of society, to social development and stability of a great force in Kaohsiung local consumption patterns and cultural differences, the middle-class homebuyers demand for their own use and purchase of residential the decision-making may be different from other areas.
    Housing is a not a small number of financial decisions and expenditures, as housing is different from general merchandise, with durability, high prices and the repeat purchase rate of the smaller features, is the homebuyers in the decision-making process must be highly involved, and in the face of housing decisions, the consideration of the housing a myriad of factors. Residential properties for different
    homebuyers have different degrees of importance, is a very complex decision-making process, this study of " analytic hierarchy process (AHP) " to complex problems systematically, from different perspectives given level of decomposition and, through quantitative judgments, will be a comprehensive assessment of relevant information to provide homebuyers in the purchase decision-making appropriate and adequate
    information, decision-making aimed at resolving the difficulties of the temporary surface, reducing the risk of making a wrong decision, enabling more homebuyers transaction capacity to make the right decision.
    The use of " hierarchy analysis, " the establishment of multi-level evaluation model, the middle class-occupied residential property for Kaohsiung weight
    requirements analysis to understand the priority order; through the Conclusion of this study was to provide middle-class homebuyers Kaohsiung's reference, also provide Government and civil construction industry in the planning and building of own house, they can meet the Kaohsiung middle-class preferences.
    Advisory Committee
  • Ming-rea Kao - chair
  • Ruey-Dang Chang - co-chair
  • Pei-how Huang - advisor
  • Files
  • etd-0916109-193104.pdf
  • indicate access worldwide
    Date of Submission 2009-09-16

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