Title page for etd-0913106-122244


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URN etd-0913106-122244
Author Chi-ting Hsieh
Author's Email Address No Public.
Statistics This thesis had been viewed 5341 times. Download 3990 times.
Department Communications Management
Year 2005
Semester 2
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title The Study of Crisis Management Strategy
Date of Defense 2006-07-27
Page Count 129
Keyword
  • crisis
  • Abstract With the rapid development and upgrading of the human knowledge and science technology, enterprises may face the tests and challenges of the crisis at any time in this diversified and hurriedly changed social environment. Therefore, facing and managing the crisis timely and effectively is one of the important subjects for enterprises. Crisis means the emergency or calamitous incident that jeopardizes enterprise image, existence and development. It can be regarded as the watershed of transformation and deterioration. When crisis comes up, enterprises need well plans to deal properly with all kinds of complicated situations and rebuild its reputation; otherwise, the enterprises may get serious damage and endanger its life. The purpose of this research is to find out the proper tactic of crisis management for enterprises while facing the crisis. Furthermore, it can help to provide the appropriate way for damage avoiding and reducing, and to turn the crisis into a valuable chance. Consequently, the two cases in this research will offer you the diversity of different crisis management tactics during the three stages of “crisis before breaking out phase," “crisis while breaking out phase” and “crisis after clearing up phase.”At the same time, this research bases on the management angle of interest affiliated person and to proceed comparative analysis by Document Analysis Method and In-depth Interview Method. Also, it provides the reference material for Taiwan enterprises on crisis management.
    Advisory Committee
  • none - chair
  • none - co-chair
  • Ya-Ching Lee - advisor
  • Files
  • etd-0913106-122244.pdf
  • indicate in-campus access immediately and off_campus access in a year
    Date of Submission 2006-09-13

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