Title page for etd-0912102-120717


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URN etd-0912102-120717
Author Joey Chen
Author's Email Address No Public.
Statistics This thesis had been viewed 5342 times. Download 6510 times.
Department Business Management
Year 2001
Semester 2
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title A case study of cross-culture management 
Date of Defense 2002-07-31
Page Count 90
Keyword
  • cross-culture management
  • Abstract This case study surveys one Taiwan container shipping lines and his agent in South Korea, to discuss the channel management in cross-cultural difference. The case study discuss how the shipping lines use the 4 variables of channel management; incentives, monitoring, trust and commitment to manage the agent’s performance in different two countries’ cultural. We use Hofstede’s typology of cultural dimensions to exam the cultural difference between Taiwan and South Korea.
     
    The important results and findings can be summarizes as follows:
    1. South Korea should be larger Power Distance than Taiwan.
    2. Assigning one owner’s representative would positively affect the agent’s sale performance in the larger Power Distance, stronger Uncertainty Avoidance and Masculine cultural dimensions country.
    3. Putting own vessel in the service route could positively affect the agent’s sale performance in the Collectivist cultural dimension country.
    4. Changing the service route often would negatively affect the agent’s sale performance in the stronger Uncertainty Avoidance cultural dimension country.
    5. Reducing the commitment would negatively affect the agent’s sale performance in the Collectivist and stronger Uncertainty Avoidance cultural dimension country.
    6. Reducing the trust would not affect the agent’s sale performance in the larger Power Distance and stronger Uncertainty Avoidance cultural dimension country.
    7. The influence of 4 channel management variables are in the channel performance, would be affected by cultural dimensions.
    Finally, the study would like to conclude 12 suggestions for the case company’s reference.
    Advisory Committee
  • Dong-Jenn Yang - chair
  • Hueimei Liang - co-chair
  • Ming-rea Kao - advisor
  • Files
  • etd-0912102-120717.pdf
  • indicate access worldwide
    Date of Submission 2002-09-12

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