Title page for etd-0911108-123951


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URN etd-0911108-123951
Author Han-Yu Chen
Author's Email Address m956030012@student.nsysu.edu.tw
Statistics This thesis had been viewed 5340 times. Download 8071 times.
Department Mainland China Studies
Year 2007
Semester 2
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title The Business Expansion of Multinational Retail Corporations in China
—A Case Study of Wal-Mart
Date of Defense 2008-07-14
Page Count 177
Keyword
  • Business Model
  • Wal-Mart
  • Multinational Retail Corporations
  • China Retailing
  • Abstract Why does Wal-Mart - the world’s number one corporation of retailing industry in “Fortune Global 500” – not have the same effect of business expansion in China market as in the international market? How does foreign investment of retailing do under Chinese economic reform to entering WTO?This study mainly discusses business expansion of multinational corporations in China Retailing. The readers can understand how multinational corporations developed in global market and China’s market through the analysis of retailing development under the global economy. In addition, the developing progress of China retailing industry after economic reform is also analyzed in this research. In the example of Wal-Mart’s business expansion in China, this study found that if foreign retailing corporations wanted to expand their business well, they needed to obey the limitation by law and still overcame the problems such as government relation, transportation and consumers preference. This study also found that Wal-Mart wanted to transplant their successful business model into China. However it can’t be done under current law of China and limitations. Before there is no adjustment or any new business model for “Wal-Mart China”, observation of transplanting successful mode in China can be a great help for the readers to understand how Wal-Mart developed in China.
    Advisory Committee
  • Lin , Wen-cheng - chair
  • Fahn, Jiin-ming - co-chair
  • Chang, Hsien-chao - advisor
  • Files
  • etd-0911108-123951.pdf
  • indicate access worldwide
    Date of Submission 2008-09-11

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