Title page for etd-0905111-142342


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URN etd-0905111-142342
Author Li-Chung Yu
Author's Email Address No Public.
Statistics This thesis had been viewed 5573 times. Download 618 times.
Department EMBA
Year 2010
Semester 2
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title Research on Key Factors of Notebook PC OEM/ODM Evaluation from Branded Firm’s R&D Perspective
Date of Defense 2011-06-02
Page Count 84
Keyword
  • PDC
  • TDC
  • OBM
  • Notebook PC
  • AHP
  • ODM
  • Abstract Since 2001 the top international Notebook PC brand firm, Dell, established their Research and Development Center (R&D Center), or called TDC (Taiwan Design Center), in Taiwan, other Notebook PC firms also set up R&D Centers in Taiwan to work closely with Taiwan Notebook PC ODMs. In 2006, Dell has already handed over all the consumer Notebook R&D teams to TDC in Taiwan. Hewlett-Packard (HP) established R&D center in Taiwan in 2002, it is called Product Development Center (PDC) and now has thousands of engineers. The major responsibility of R&D Centers in Taiwan is to cooperate with Notebook PC ODMs to develop and manufacture Notebook PCs.
    The purpose of this study is to understand how the R&D Center evaluates Notebook PC ODMs and what the key factors are for evaluation from the R&D perspective.
    This study is taken by the depth of literature review and expert interviews and used AHP to develop a model of the evaluation to select a Notebook PC ODM as the partner to develop a new Notebook PC and mass-produce the products after complete development and validation. On the other hand, it helps Notebook PC ODMs to understand the client's selection criteria and know what the weaknesses are to improve accordingly.
    Advisory Committee
  • Liang-Chih Huang - chair
  • Pei-how Huang - co-chair
  • Jin-Feng Uen - advisor
  • Shyh-Jer Chen - advisor
  • Files
  • etd-0905111-142342.pdf
  • Indicate in-campus at 5 year and off-campus access at 5 year.
    Date of Submission 2011-09-05

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