||With the changeable and complex business models, the enterprise needs high integration, flexibility and diversifies to face to the market changes. It is necessary to have a set of perfect integration management strategy in the globalization market environment.|
Strategy Maps provide the enterprise covert strategy a series of performance activities. With Balance Scorecard, the high level manager can realize the enterprise strategy execution result easily. However, Strategy Maps and Balance Scorecard are linear thinking which can’t express what kind of the feedback of the strategy. Meanwhile, it is hard to explain and analysis the problems burst from the events delay. Enterprise management is dynamic not linear thinking mode.
This research is provide the W company assembly planet better method to execute、manage and analysis with Strategy Maps and Balance Scorecard to solve dynamic problems. We use System Dynamics to solve dynamic complex problems. Also we can use System Dynamics to view the practical example utilizing the Strategy Maps, Balance Scorecard and supply chain management.
In this research, we find the following points. Firstly, the Strategy Maps and Balance Scorecard is linear thinking. Secondly, the System Dynamics is possible the way to find out the key point of the problem. Thirdly, With the KPI variation can supply discover where the enterprise problem is. Fourthly, applying dynamic simulation can supply to solve enterprise management problem. Fifthly, VMI management can solve material reservation question, but it depends on the situation to the most profit. In the end, we have some contributions in this field. Management and strategy tools need integration. Then it is necessary to modify and change the strategies after they put into practice.
Keyword：Balance Scorecard、Strategy Maps、System Dynamics、Dynamic Complexity、Suply chain management