Title page for etd-0901108-224808


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URN etd-0901108-224808
Author Kuo-ying Chi
Author's Email Address No Public.
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Department Public Affairs Management
Year 2007
Semester 2
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title The Adoptation of Intention Behavior to Ethical Consumerism by the Consumers' Foundation of ROC
Date of Defense 2007-07-31
Page Count 97
Keyword
  • Consumers' Foundation
  • Ethical Consumerism
  • Environment
  • Theory of Planned Behavior (TPB)
  • Animal Rights
  • Human Rights
  • Abstract The research subject in the study is conducted on the members of Consumers’ Foundation, and the study intends to realize their behavior intention of ethical consumerism. The study derives from the theory of planned behavior of Ajzen, by utilizing questionnaires and surveys to verify those pre-factor variables for the inclusion of personal aspect toward the behavior (AT), subject norm (SN), and perceived behavior control (PBC), and those post-factor variables are identified by personal behavior intention of ethical consumerism. Ultimately statistical analysis is performed based on information obtained from the survey.
    75 copies of valid questionnaires are acquired from those 100 published, among them 23 copies from males (30.7%) and 52 from female (69.3%) in the study. The statistical analysis finds that the factors which affect the members to take action in behavior intention of ethical consumerism include “subject norm (SN, β=0.471)”, “attitude toward the behavior (AT, β=0.454)”, and “perceived behavior control (PBC, β=0.387)” and that subject norm being the most influential. 
    Furthermore, the result also finds the participants agree on the following conclusions:
    1. Ethical consumerism manifests to be most effective in minimizing the damage to the natural environment. 
    2. Organizations of consumer protection concur on ethical consumerism and it is executed based on their opinions and inputs.
    3. Relevant information related to ethical consumerism can be difficult to acquire; therefore, the key factor is rather informational rather than financial.
    4. Information on ethical consumerism is obtainable from organization of consumer protection, magazines, periodicals and experts. Nevertheless, 11.7% of the surveyed participants are unfamiliar with the terminology and practice.
    5. The anticipation of willingness to adopt ethical consumerism will elevate.
    Advisory Committee
  • Liu, Ting-yang Lewis - chair
  • Yang, Dong-jenn - co-chair
  • Kao, Ming-rea - advisor
  • Files
  • etd-0901108-224808.pdf
  • indicate access worldwide
    Date of Submission 2008-09-01

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