||Key Success Factors of Innovative Agriculture in Taiwan|
The traditional agriculture in Taiwan has a pressing need for transformation and innovation in the age of knowledge economy and economic globalization. Innovation is the core value of knowledge economy. Knowledge in itself is exclusive of all value judgment. Therefore, adding value through knowledge transfer to the product development processes can be achieved by means of new perspectives and points of view for business sustainability.
The purpose of this study was to identify the key success factors (KSF) of successful promoters of innovative agriculture in the process of transformation and innovation. Three leading manufacturers of innovative agricultural products were chosen for in-depth interviews to collect specially needed data. Based on the characteristics of agricultural industry, the four dimensions of “leadership quality”, “market strategy”, “product strategy”, and “management strategy” are used as a measure of the index of KSFs.
The results show that the KSFs on the dimension of leadership quality are “entrepreneurial spirit”, “leadership ability and foresight”, “cross-enterprise thinking”, “enterprise knowledge”, and “enthusiasm to help others”. The KSFs on the dimension of market strategy are “the ability to open up new markets”, “brand image”, and “market orientation”. The KSFs on the dimension of product strategy are “R&D and innovation”, “value-added agricultural products”, “product quality”, and “traceability system”. The KSFs on the dimension of management strategy are “size of business”, “integration”, “social assessment”, “product flow management”, and “core value”. And finally, make recommendations to agricultural operators for moving forward with ongoing change in the economic environment.
Key words: Innovative Agriculture, Key Success Factor, Knowledge Economy