Title page for etd-0827108-114800


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URN etd-0827108-114800
Author Chien-wen Chung
Author's Email Address kate0224@gmail.com
Statistics This thesis had been viewed 5352 times. Download 2443 times.
Department Public Affairs Management
Year 2007
Semester 2
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title The consumer’s perception and expectation for import beef safety
Date of Defense 2008-06-26
Page Count 92
Keyword
  • Bovine Spongiform Encephalopathy (BSE)
  • Purchasing Willing
  • Risk Perception
  • Abstract The purposes of this research are to find out consumer’s perception and expectation of beef safety. Our questionnaire research is by asking people who lives in Kaohsiung city and had bough beef before to find out those factors which affect purchasing willing.
    Our research contents two purposes. The first is to understand the consumer’s perception of import beef safety. The other is to find out the factors those affect buying willing. The total responses are 204 questionnaires. Use ANCOVA and regression statistics to analyze our data.
    Results showed that: (1) age is significant to the knowledge of BSE. (2) the belief of government and Prof. who has positive attitude about BSE is significant to purchasing willing. (3) percentage of relatives and friends who also eat beef is significant to purchasing willing. According to our research results, we made some suggestions to government to improve beef permit system and to promote knowledge of BSE to consumer.
    Advisory Committee
  • Chun-Yuh Yang - chair
  • Shun-Sheng Chen - co-chair
  • San-Pui Lam - advisor
  • Files
  • etd-0827108-114800.pdf
  • indicate accessible in a year
    Date of Submission 2008-08-27

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