Title page for etd-0826111-024028


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URN etd-0826111-024028
Author Chiu-Hui Feng
Author's Email Address No Public.
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Department Economics
Year 2010
Semester 2
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title Empirical Analysis of Market Definition under Digital Convergence— The Merger Case of TFN Media and Kbro
Date of Defense 2011-07-26
Page Count 88
Keyword
  • Critical Loss Analysis
  • Multi-sided Market
  • Two-sided Market
  • Market Definition
  • Digital Convergence
  • Abstract Under digital convergence, the market structure has changed which cause the
    traditional market definition is no longer applicable. Many industries and firms have
    take action of cross-industry M&A and integration. In contrast, regulations and “new”
    market definition has not appeared which cause antitrust authorities deal with the case
    of the M&A under digital convergence has no quantitative tools. Our study has found
    that the market structure under digital convergence almost is two-sided market and
    multi-sided market, so we use the modified Critical Loss Analysis which Evans and
    Noel (2008) proposed to be the market definition tool under digital convergence.
    Subsequently, we use the merger case of TFN media and Kbro to do empirical analysis.
    By the empirical results, we find out that the relevant market of cable TV has to
    expand. The IPTV and online play will be the competitive product that the market
    structure of cable TV will be changed radically. Under digital convergence, market
    definition may not precisely than traditional, but it still could provide antitrust
    authorities an effective quantitative evidence, and with the economic theory of
    qualitative analysis which could make policy analysis more integrity.
    Advisory Committee
  • Chun-Hsiung Liao - chair
  • Chyi-Lu Jang - co-chair
  • Hwei-An Tsai - advisor
  • Files
  • etd-0826111-024028.pdf
  • Indicate in-campus at 5 year and off-campus access at 5 year.
    Date of Submission 2011-08-26

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