Title page for etd-0826109-161724


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URN etd-0826109-161724
Author Tung-hua Liao
Author's Email Address No Public.
Statistics This thesis had been viewed 5366 times. Download 1406 times.
Department Business Management
Year 2009
Semester 1
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title the study of the measure of the cyber university service quality-the case of NSYSU
Date of Defense 2008-05-18
Page Count 95
Keyword
  • Cyber University
  • Satisfaction
  • Internet
  • Service Quality
  • Abstract With the increasing popularization and progress of the Internet in recent years, people have become more and more accustomed to obtain knowledge through e-leaning. By using e-learning, lecturers and students can have classes not only in a physical classroom but also in a virtual classroom on the Internet. Moreover, due to the Internet is virtual and unlimited by region, making use of the two characteristics can make both sides of teachers and students have more channels and conveniences for their interaction. Among them, the formation of the Cyber University is the model for the mutual application of learning in a physical classroom and on the Internet. Based on the most part of the recent studies have been focused on the measures of the service quality of the whole e-learning system, and a considerable number of literatures have offered measuring methods; however, the specialized measures of the service quality of the Cyber University have been in shortage. Therefore, the study was in the hope of finding out what factors had an influence on the service quality of the Cyber university, and what characteristics of the Cyber University students cared about when they were using it. The study aimed to develop specialized indicators for measuring the service quality of the Cyber university by applying the past structure of e-learning.The study adopted the questionnaire survey method, and the main participants were those students at National Sun Yat-Sen University (NSYSU) who had ever used National Sun Yat -Sen Cyber University. Furthermore, the study used the measuring research of the e-learning system satisfaction which designed by Sun et al. (2008) as the main structure. And to probe the measuring indicators of the service quality of the Cyber Universi t y, the study was divided into six different aspects from areas such as learner, lecturer, curriculum, science and technology,design, and environment.The results showed that the Learner’s perceptive satisfaction with the service quality of the Cyber University was affected by those following factors: the learner’s attitude toward the Cyber University; the learner’s anxiety; the curriculum flexibility of the Cyber University; the usability of the Cyber University; and the level of the learner’s interaction with the lecturer or other students at Cyber University.Thus, the results of this study can be used as the thinking directions for the designers of a Cyber University platform, and also can be used as a reference to enhance the teaching quality and tudents’ satisfaction for the Cyber University lecturers.
    Advisory Committee
  • Iuan-yuan Lu - chair
  • Hsien-tang Tsai - co-chair
  • Tsuang Kuo - advisor
  • Files
  • etd-0826109-161724.pdf
  • indicate accessible in a year
    Date of Submission 2009-08-26

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