Title page for etd-0825108-235800


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URN etd-0825108-235800
Author Hsiao-fang Huang
Author's Email Address No Public.
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Department Master of Business Administration Program in International Business
Year 2007
Semester 2
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title The lived meaning of out-dining: An investigation over Kaohsiung citizens about out-of-home dining
Date of Defense 2008-07-24
Page Count 87
Keyword
  • Depth Interview
  • Lived Meaning of Out-Dining
  • Semantic Differential Scale
  • Out-dining Population at Kaohsiung City
  • Functionality of Family
  • Abstract Most of the previous research focused on the increasing number of out-dining population; seldom concerned the lived meaning of out-dining for those who have to do so. The current research explored the out-dining phenomenon in Taiwan and examined the feelings regarding out-dining in the minds of Kaohsiung citizens.
    The current research applied both quantitative and qualitative research methods. To understand the basic ideas and investigate their experiences and feelings of out-dining, the researcher interviewed six subjects. In the stage of quantitative method, three meal-buffet stores were observed for three days, each and individually, where 241 respondents were acquired for brief questionnaires at the same time.
    The current research shifted out six dimensions of the lived meanings for out-dining: enjoyment, efficiency, powerless, expenditure, non-home, and out-of-home by demographic variables. Differences in the dimensions were scrutinized as well as by the data collected.
    Advisory Committee
  • Feng-yu Ni - chair
  • H.Jason Huang - co-chair
  • Albert Wenben Lai - advisor
  • Files
  • etd-0825108-235800.pdf
  • indicate in-campus access in a year and off_campus not accessible
    Date of Submission 2008-08-25

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