Title page for etd-0825106-154125


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URN etd-0825106-154125
Author Yu-ting Kao
Author's Email Address No Public.
Statistics This thesis had been viewed 5579 times. Download 3024 times.
Department Communications Management
Year 2005
Semester 2
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title A Study on User Satisfaction and Acceptance of MOD
Date of Defense 2006-07-27
Page Count 175
Keyword
  • Updated DeLone and McLean information system success model
  • Technology acceptance model (TAM)
  • MOD (Multi-media on demand)
  • User satisfaction
  • Abstract In an era of digital convergence, people in related fields are devoted to activities of digitalization, especially in digital TV. This research is based on the Information System Success Model from Technology Acceptance Model (TAM) and aimed to understand the factors that affect user satisfaction and acceptance behavior. The researcher adopts the methodology of questionnaire survey. After statistical data analyses, the results show the main factor that influences MOD users’ intention to use is perceived usefulness. Furthermore, perceived usefulness is influenced by perceived ease of use and user satisfaction. Three factors related to perceived ease of use and user satisfaction are program content quality, system quality and service quality of MOD. However, the influence of information quality is not significant. This research successfully constructs a technology acceptance model for MOD development and contributes for reference not only to future researches on users concerning innovative technologies but also to specific guidance for MOD operators to improve their services, expediting the development of digital TV in Taiwan.
    Advisory Committee
  • Yue-shan Chang - chair
  • Jen-jsung Huang - co-chair
  • Y. C. Lee - advisor
  • Files
  • etd-0825106-154125.pdf
  • indicate accessible in a year
    Date of Submission 2006-08-25

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