Title page for etd-0825104-163303


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URN etd-0825104-163303
Author Kun-Hong Lin
Author's Email Address m9144312@student.nsysu.edu.tw
Statistics This thesis had been viewed 5355 times. Download 3881 times.
Department Public Affairs Management
Year 2003
Semester 2
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title A Corporate Social Responsibility Study in Kaohsiung City's Financial Institutions
Date of Defense 2004-06-17
Page Count 160
Keyword
  • ethical responsibility
  • discretionary responsibility.
  • Financial institution
  • social capital
  • corporate social responsibility
  • legal responsibility
  • economic responsibility
  • Abstract A Corporate Social Responsibility Study in Kaohsiung City's Financial Institutions
    Abstract
    The heightened competition and reducing profit-margin in the banking industry have forced banks to change for facing the struggle environment. In addition, many deceptive crime and practices happened recently are all related to the banking system, such as cheating ATM events and disclosure customers’ personal information inappropriately. Under the kind of situation, how to restore customers’ trust to banks has become the priority issue in the banking industry now. Therefore, the theme of social responsibility has come back to the table and attract intensive interests from both the academics and industry.
    This research conducted an empirical study through a qualitative approach. The purpose of this study is trying to explore the framework on the corporate social responsibility for the financial institution. By in-depth interviewing 17 executives in the financial institutions and based on previous researches, this study concluded four categories of corporate social responsibility for financial companies.
    1. Economic Responsibility: Good quality products, appeal channel for customers, business sales performance.
    2. Legal Responsibility: Support the related laws and legislations for protecting environment.
    3. Ethical Responsibility: Well system of employee training, support technology development, community citizenship, and the concept of respecting employees.
    4. Discretionary Responsibility: Charity, helping the minority group, improving social problems, and corporate vision. 
    Overall, companies have accepted and taken some actions on both responsibilities, Economic and Legal. In addition, there are two constructs in the category of Ethical responsibility, employee training and respect employee, improved from the level of “acceptance” to “action”. In addition, the other two constructs in the category of Ethical responsibility, support technology development and community citizenship, have been accepted by the executives but can’t achieve the level of “action” as some related limited regulations. Finally, the construct of Discretionary responsibility has not been taken any action by these interviewed companies.
    Advisory Committee
  • Yu-Jen Cheng - chair
  • wen-Chiang Chen - co-chair
  • Ming-Shen Wang - advisor
  • Files
  • etd-0825104-163303.pdf
  • indicate in-campus access immediately and off_campus access in a year
    Date of Submission 2004-08-25

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