When the enterprise competition is no longer the individual show that will play singles fights alone, but is the supply chain or the network team war. The partnership importance grows day by day. In transforming process from “you, I” to “us”, the reciprocal benefit and mutual trust are playing tug-of-war with the self-interest and selfishness, that will cause the synthesis effect by the cooperation or perhaps will make loss because of noncooperation. This research origin is created by a new born venture case of an international merger & acquisition. As a result of product characteristic is combined by the electronic and textile industry, collected on the modern science and technology and traditional process in a body. It faced the defeat and crisis because of the careless and indiscreet on the partnership management. After redesigning the transnational organization and establishing the unique supply chain, actually the cooperation synthesis effect causes the new venture to develop turns defeat into victory. The market share and the profit rate large are getting better. It also integrates the resources to get fine solid market competitive power. However, after we get the factors of the goal, the benefit, the risk, the specialty and the share, the communication and the culture, promise and crisis, how to carry on the management to obtain the high quality partner cooperation?
This research utilized the qualitative case study technique, reconstructed the experience to narrated three sections of stories, the dialectical analysis will inquire into the enterprise merger & acquisition, the transnational associates and the core supplier partnership management to get the conclusion and the principle as below.
1. The partnership of the enterprise merger & acquisition started from“the common interest”, but is terminated easy by“the crisis”.
2. The partnership of the transnational associates was established on“specialty”and facilitated the cooperation with“communication”.
simultaneously we must paid attention to the difference of“the culture”extremely, and established “the share” interaction, but can avoid both sides did not cooperate or is perfunctory to develop partnership because of the inter-competition point of view.
3. The core supplier's partnership, must be established above the long-term strategy, both sides were working by the supplementary operation pattern,set up“the common goal”as the cooperation principle, and do the management and the execution to solid “promise”, and must positively manage the conflict of “the culture” difference.