Title page for etd-0823112-015752


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URN etd-0823112-015752
Author Ling-chieh Chen
Author's Email Address No Public.
Statistics This thesis had been viewed 5342 times. Download 886 times.
Department Master of Business Administration Program in International Business
Year 2011
Semester 2
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title Strategic Development and Analysis of Food Enterprises
Date of Defense 2012-06-30
Page Count 72
Keyword
  • Uni-President Enterprise Corp.
  • M&A(Merger & Acquisition)
  • Synergy
  • Lotte
  • Diversification
  • Abstract Taiwan's Uni-President Enterprise Corp. started its business from flour. In order to save costs, Uni-President proceeded with a vertical industrial integration at the initial stage, opened additional businesses at the middle stage, and diversified until recently. He has been playing a pivotal role as a pioneer for marketing, product development, and even diversification strategies in this industry. With the expansion of overseas investments, Uni-President Enterprise Corp. received significant benefits from economies of scale.
    South Korea has been a formidable competitor to Taiwan. Our market is not only flooded with various Korean electronic equipment, household appliances and audio-visual entertainment, but also the foods. For example, the koala-shape biscuits and chocopie, which are rather popular, are from Lotte, the food industry leader of South Korea.
    These two enterprises are both leaders in the food industry, and take integration and diversification as parts of their development process. Diversification of product and business is the main method to facilitate growth. M&A (Merger & Acquisition) is the fastest and safest way to enter a new business field.
     Taiwan's Uni-President Enterprise Corp. and Korea's Lotte Group are the main cases for this study. Here we analyzed their strategies and motivations to understand the synergy and business performance these groups have as well as their differences.
    Advisory Committee
  • Pei-how Huang - chair
  • Cher-hung Tseng - co-chair
  • Cher-Min Fong - advisor
  • Files
  • etd-0823112-015752.pdf
  • Indicate in-campus at 5 year and off-campus access at 5 year.
    Date of Submission 2012-08-23

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