Title page for etd-0823111-102710


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URN etd-0823111-102710
Author Chiung-Lien Yeh
Author's Email Address allyy@fareastone.com.tw
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Department EMBA
Year 2010
Semester 2
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title Organization learning while industry organization integration- F. Telecommunication Company Case Study
Date of Defense 2011-06-18
Page Count 115
Keyword
  • organization learning
  • Digital convergence
  • organization integration
  • I-Care project
  • mindset change
  • Abstract ABSTRACT
    「Digital convergence」-which is normally being regarded as integrate telecommunication、internet and cable television industries these 3 originally independent industries,had caused structural changes to related industries such as Information Technologies (IT)、telecommunication、consumer electronics and entertainment medias。Due to this new technology’s innovation,changes not only happened on the company’s developing policy and core product but also impacted to company’s’ internal organizational structure 。 In order to react to these challenges coming with digital convergence age, F. telecommunication company that I work in decided to launch an organization integration to conform the related mobile telecommunication、fixed cable line and internet industry within our business group to get the new growth resource。
    In fact this organizational integration has same meaning as outside business merge though we all belongs to the same business group since old burden problems of different business culture、process management and organizational conflicts that originally existed , the purpose of organizational integration can not be immediately reached obviously。 However Network Technology (NT ) - my working department – have a implementation plan name “ I-Care project “ in this turmoil period ,hopefully mold new NT organization into Customer-Accountability-Responsive-Execution caring core values,which emphasis mindset change evolution form inside to outside opinions。
    This study research focus on “ i-Care’ project – an organization learning model - how employees look at this mindset change evolution while working scope change substantially after organization integration . During the research process, I worked out the root reason why NT insist on ‘ i-Care “ plan that organizational conflict happened between NT and Sales department, it caused customers’ satisfaction descend 、cognitive divergence on department value and confronting position on daily working process durther problems 。After 1 year implementation of “ i-Care “, the achievement includes NT employees not only clarify their technical value but also service and making new added value,learned how to make efficient communication with interior customers- sales and exterior customers,attracted new organizational centripetal force quickly,and provide mitigation to organization conflict solution to make greater customer satisfaction 。Finally , provide few opinions of key successful points on organization learning like “ i-Care “ from my research observation for this study conclusion。
    Key words : Digital convergence、organization integration、I-Care project、mindset change、organization learning
    Advisory Committee
  • Chang-yung Liu - chair
  • Shyu,So-De - co-chair
  • Ching-fang Lee - advisor
  • Stephen D. Tsai - advisor
  • Files
  • etd-0823111-102710.pdf
  • Indicate in-campus at 99 year and off-campus access at 99 year.
    Date of Submission 2011-08-23

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