Title page for etd-0822111-144118


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URN etd-0822111-144118
Author Nien-Cheng Tseng
Author's Email Address taiyung168@yahoo.com.tw
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Department EMBA
Year 2010
Semester 2
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title The Research of Insurance Brokers’ Industry entering Mainland China - Case of Tai-Yung Insurance Broker
Date of Defense 2011-07-16
Page Count 68
Keyword
  • Mainland China
  • Tai-yung Insurance Broker
  • Expert Interview( Delphi technique)
  • Case Study
  • The Insurance Broker Industry
  • Abstract Abstract
      The research uses reference materials from the insurance industry and the insurance brokerer industry, to do further study and analysis. Then we use a business case study – Tai-yung Insurance Broker (Beijing) Co., to understand the past development of the company.
    After further study, a qualitative analysis is used through interviews with several insurance industry’s experts and managers. In addition to understanding the differences between the past and the present conditions of the industry, but to explore the opportunities and impacts the insurance brokerage industry in Taiwan might encountered to entering the mainland market after running the ECFA (Economic Cooperation Framework Agreement). Finally comes up with conclusions and recommendations.
    Keywords:The Insurance Broker Industry、Mainland China、Tai-yung Insurance Broker、Expert Interview( Delphi technique)、Case Study
    Advisory Committee
  • Jen-Jsung Huang - chair
  • Ming-Chi Chen - co-chair
  • Shyu,So-De - advisor
  • Files
  • etd-0822111-144118.pdf
  • Indicate in-campus at 99 year and off-campus access at 99 year.
    Date of Submission 2011-08-22

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