| URN |
etd-0822111-144118 |
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| Author |
Nien-Cheng Tseng |
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| Author's Email Address |
taiyung168@yahoo.com.tw |
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| Statistics |
This thesis had been viewed 5569 times. Download 0 times. |
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| Department |
EMBA |
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| Year |
2010 |
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| Semester |
2 |
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| Degree |
Master |
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| Type of Document |
|
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| Language |
zh-TW.Big5 Chinese |
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| Title |
The Research of Insurance Brokers’ Industry entering Mainland China - Case of Tai-Yung Insurance Broker |
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| Date of Defense |
2011-07-16 |
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| Page Count |
68 |
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| Keyword |
Mainland China
Tai-yung Insurance Broker
Expert Interview( Delphi technique)
Case Study
The Insurance Broker Industry
|
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| Abstract |
Abstract
The research uses reference materials from the insurance industry and the insurance brokerer industry, to do further study and analysis. Then we use a business case study – Tai-yung Insurance Broker (Beijing) Co., to understand the past development of the company.
After further study, a qualitative analysis is used through interviews with several insurance industry’s experts and managers. In addition to understanding the differences between the past and the present conditions of the industry, but to explore the opportunities and impacts the insurance brokerage industry in Taiwan might encountered to entering the mainland market after running the ECFA (Economic Cooperation Framework Agreement). Finally comes up with conclusions and recommendations.
Keywords：The Insurance Broker Industry、Mainland China、Tai-yung Insurance Broker、Expert Interview( Delphi technique)、Case Study |
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| Advisory Committee |
Jen-Jsung Huang - chair
Ming-Chi Chen - co-chair
Shyu,So-De - advisor
|
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| Files |
Indicate in-campus at 99 year and off-campus access at 99 year. |
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| Date of Submission |
2011-08-22 |
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