The company main S petrochemical industry as the research objects, about the company in the petrochemical industry in the production of poly methyl meth acrylate (PMMA) is commonly known as acrylic, is the case in the present and the future Direction of development and trends. Through theoretical analysis to understand the competitiveness of the petrochemical industry. In the new style, new technology, the steady growth in high-priced products, PMMA is also the tie in the application of this new product to increase the added value of industry and increase competitiveness. Current oil price fluctuations will also affect the price of PMMA, PMMA development and due process has matured, the industry is not the nature of product differentiation, so buyers can easily convert lower cost in the price comparison. Petrochemical industry’s bargaining power in price relative to the low of the case, the opportunity to increase its own by external competitiveness will be the focus of the study.
This research will force analysis and SWOT analysis of Six Strengths analysis in the current environment, the strategic approach should be taken, and expert interviews to further explore the effectiveness of the strategy changed.
According to results of this study, S petrochemical industry planning to enhance the company does have the capacity PMMA and into the active material in the light guide panel supply chains to enhance the added value of PMMA. The results of this study will help to domestic petrochemical industry in the future formulation of policy can have a reference.
Key Words : PMMA, Competitiveness, Petrochemical