|Author's Email Address
||This thesis had been viewed 5590 times. Download 1297 times.|
|Type of Document
||Developing a Dual Factor Model to Investigate Technology Product Users’ Continue to Use Intention-The Case of Android|
|Date of Defense
|| Status Quo Bias Theory
||Smart phones are an important facet of the functionality of daily life. The main smart phone operating systems are Android and iOS. We cannot predict which one will be the winning smart phone operating system in the future. Hence, it is an important issue for consumers and enterprises to know which factors influence consumers to continue to use Android. We construct a dual factor model to explain consumers’ Android use continuance. The dual factors include (1) dedication vs. constraint, (2) cognitive constraints vs. psychological constraints, and (3) internal lock effect vs. external lock effect. |
Data collected from 296 Android consumers in Taiwan were tested against the research model and confirmed our hypotheses. The results support the theoretical model in explaining the effect of ECT theory and status quo bias theory on consumers’ intentions to continue to use Android. Finally, we find inertia is the most important factor influencing consumers’ continued use of Android.
The main contribution of this study is to provide a dual factor model for consumers’ use continuance behavior. This model can also be applied to different technology products.
||Jen-Ruei Fu, - chair|
Cathy S. Lin - co-chair
Shih-Chieh Hsu - advisor
Tung-Chin Lin - advisor
Indicate in-campus at 1 year and off-campus access at 1 year.|
|Date of Submission