Title page for etd-0813113-113229


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URN etd-0813113-113229
Author Michael Wald
Author's Email Address No Public.
Statistics This thesis had been viewed 5338 times. Download 0 times.
Department Master of Business Administration Program in International Business
Year 2012
Semester 2
Degree Master
Type of Document
Language English
Title On a Boat Party – A Unique Nightlife Events Business Plan
Date of Defense 2013-07-19
Page Count 70
Keyword
  • social media marketing
  • Events
  • Kaohsiung Harbor
  • unique nightlife
  • boat Party
  • Abstract This thesis/business plan aims to explore how a profitable business can be developed and scaled by holding periodic boat parties in the Kaohsiung harbor. It also aims to study the local market and environment in order to harness them to develop a profitable and sustainable business. The success of this business is possible through the combination of the beauty and accessibility of the Kaohsiung Harbor and the lack of attractive nightlife options in the city. By hosting monthly boat tours in a “floating nightclub” experience on a 144 person capacity tour boat every month, we have presented a unique alternative for those looking for something different to do in Kaohsiung.
    I will go on to describe the major components of the boat party business, including the features, location, price point, marketing strategies, themes and more. It will paint a clear picture of how this business profited by through a multifaceted marketing approach, established relationships in the nightlife events industry with a fresh and innovative idea. 
    A substantial portion of this business plan is devoted to the marketing strategy. An innovative marketing approach was implemented using social media via a full-fledged Facebook marketing strategy, which was a large contributor to the success of the venture. Through social media marketing, a wide audience was reached, ensuring several sold out events that were just as much fun to attend as to organize.
    Advisory Committee
  • SHIH,SHENG-PAO - chair
  • Hsieh-Hong Huang - co-chair
  • Shih-Chieh Hsu - advisor
  • Files
  • etd-0813113-113229.pdf
  • Indicate in-campus at 99 year and off-campus access at 99 year.
    Date of Submission 2013-09-13

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