Title page for etd-0813112-160703


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URN etd-0813112-160703
Author Cheng-Hsien Tsai
Author's Email Address No Public.
Statistics This thesis had been viewed 5351 times. Download 201 times.
Department EMPP
Year 2011
Semester 2
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title A Study on Relationships among Service Quality, Customer Satisfaction and Customer Loyalty-The Post Exchange of Marine Corps School
Date of Defense 2012-07-23
Page Count 70
Keyword
  • service quality
  • customer loyalty
  • customer satisfaction
  • Abstract The purpose of this paper is to explore the consumers at Republic of China Marine Corps School Military 534 Camp Station and the relationship between their service quality, customer satisfaction, and loyalty, using the questionnaire survey method. 484 valid samples were retrieved, which then undergo SPSS statistical software analysis for descriptive statistical analysis and regression analysis. The analytical results showed that the various dimensions of service quality have positive correlations to the various dimensions of customer satisfaction, with significant effects. The dimensions of service quality are also positively correlated to the dimensions of loyalty, with significant effects. The dimensions of customer satisfaction are positively correlated to the dimensions of loyalty, with significant effects.
    Advisory Committee
  • Frank C.S. Liu - chair
  • Tung, Yung-nian - co-chair
  • Yung-hsiang Ying - advisor
  • Files
  • etd-0813112-160703.pdf
  • Indicate in-campus at 5 year and off-campus access at 5 year.
    Date of Submission 2012-08-13

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