Title page for etd-0811117-160014


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URN etd-0811117-160014
Author Kai-Yu Yang
Author's Email Address No Public.
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Department EMBA
Year 2016
Semester 2
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title Analyses of the Business Model, Strategy and Competition in a Leisure Hotel´╝ÜThe example of C hotel
Date of Defense 2017-06-22
Page Count 53
Keyword
  • Michael Porter Diamond Mode
  • Key Success Factors
  • Competitive Analyses
  • Business Model
  • Competitive Strategy
  • Abstract This paper takes the business model and strategy of a leisure hotel in Taitung as the research topic. Using the secondary data analysis method to explore the operation of the hotel and the use interviews method with the hotel staffs, customers, manufacturers and operators.Find out know-how method from the past experience.
    There are many factors that affect the operation of the hotel, including the intention of the operators and resources.Although each hotel are in a different environment, but they have different resources and advantages. Even if only a single hotel, it may becomes a stealth champion. Through the summarizing the business model and competitive strategy ,it will help hotel clarify the current problems, helping company stay growing in the future.
    Advisory Committee
  • Shyh-Jer Chen - chair
  • Chi-Cheng Wu - co-chair
  • Hao-Chieh Lin - advisor
  • Files
  • etd-0811117-160014.pdf
  • Indicate in-campus at 99 year and off-campus access at 99 year.
    Date of Submission 2017-09-14

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