Title page for etd-0811115-144548


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URN etd-0811115-144548
Author Yan-huei Li
Author's Email Address No Public.
Statistics This thesis had been viewed 5356 times. Download 1 times.
Department Public Affairs Management
Year 2014
Semester 2
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title A Study on Customer Satisfaction and Revisiting Willingness of the Kaohsiung Harbor Culture Fleet of Ships Applying Experiential Marketing
Date of Defense 2015-07-22
Page Count 84
Keyword
  • Hongmaogang Cultural Park
  • Customer Satisfaction
  • Revisiting Willingness
  • Kaohsiung Harbor Culture Fleet of Ships
  • Experiential Marketing
  • Abstract The first Taiwan International Boat Show held in May 2014 in Kaohsiung Exhibition
    Center. It received an enthusiastic response. Moreover, Kaohsiung has a unique
    potential for waterfront tourism development, and urges the birth of the " Kaohsiung
    Harbor Culture Yacht Fleet ". Bureau of Culture Affairs Kaohsiung City Government
    upgraded Hongmaogang Cultural Park exclusive yacht, and founded the Kaohsiung
    Harbor Culture Yacht Fleet, the series " British Consulate at Takow," " Pier-2 Art Center
    " and "Hongmaogang Cultural Park." The entire trip provides guide service.
    Hongmaogang Cultural Park is located in Kaohsiung number two harbor entrance
    since June 2012 trial. According to the Bureau of Culture Affairs Kaohsiung City
    Government of Statistics (2014), in addition to the first year of operation of which each
    month the number of admission exceeded twenty thousand people, the following
    months have no significant growth. Some benefits appear in September 2014 after the
    upgrade of the Fleet in July.
    To understand the benefits of Kaohsiung Harbor Culture Fleet of Ships experiential
    marketing, i.e., the effectiveness and recommendations for future marketing strategies,
    this study proposed experiential strategic experiential modules, based on Schmitt
    (1999). The aim is to verify the linkage among visitors’ feeling, satisfaction and revisit
    willingness.
    Advisory Committee
  • Fuh-Yeong Kuan - chair
  • Shiau-Yun Lu - co-chair
  • Chiung-Ting Chang - advisor
  • Files
  • etd-0811115-144548.pdf
  • Indicate in-campus at 3 year and off-campus access at 5 year.
    Date of Submission 2015-09-11

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