Title page for etd-0810117-210328


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URN etd-0810117-210328
Author Ruo-Ting Jan
Author's Email Address No Public.
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Department Human Resource Management
Year 2017
Semester 1
Degree Master
Type of Document
Language English
Title The influence of Corporate culture on Employer brand and Organizational attractiveness: A case study among Chinese culture, American culture and Japanese culture in Chain restaurant industry.
Date of Defense 2017-08-31
Page Count 137
Keyword
  • corporate culture
  • employer brand
  • organizational attractiveness
  • Chinese culture
  • Japanese culture
  • chain restaurant industry
  • American culture
  • Abstract Since the mid-1980s, Taiwan has witnessed improved living standard of the general public and the growing population of foreign visitors. According to Directorate-General of Budget, Accounting and Statistics, E.Y., the overall service industry accounted for 64.23% of GDP in Q1 of 2017, corresponding to 59.26% of the total employment. The service industry has gradually become the main body of Taiwan's economic activities, as well as the largest source of job creation. Therefore, this study focused on the single chain restaurant industry, aiming to understand how corporate culture influences the employer brand and organizational attractiveness. Case studies were performed with qualitative research method. Data were collected from six enterprises, representing from Chinese, American or Japanese background.
       The result of this study could be compared to a car. Good corporate culture is the durable engine, employer brand is the accelerator, and the organizational attractiveness is the car. With a good engine, even a merest press on the accelerator is enough for the car to run, thus attracting a large number of job candidates and increasing employees’ retention rate. However, with a problematic engine, no matter how hard you press the accelerator, the car would not go well and could even result in the opposite effect.
    Advisory Committee
  • Ming-Chu Yu - chair
  • Yu-Ping Wang - co-chair
  • Bih-Shiaw Jaw - advisor
  • Files
  • etd-0810117-210328.pdf
  • Indicate in-campus at 99 year and off-campus access at 99 year.
    Date of Submission 2017-09-10

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