In spite of the constant progress in social values that people learn to respect others in different position, there are still lots of things related to the stereotype in daily life. According to the occupational gender stereotype, men and women have the individual characteristics fit for the specific occupations expected by the society (White & White, 2006). For example, engineer suits men and baby caregiver suits women. Lin, Xun, Zhongjuan and Zhimin (2014) showed less positive information in implicit occupational gender stereotype, whereas potential occupational gender stereotype could be enhanced by the negative information. That is, negative-characteristic information of a person’s occupational gender stereotype would reinforce one’s judgement toward occupational competency.
This study firstly utilized the Pilot Test 1 to arrange occupational spectrum of Taiwan. Secondly, conduct the Pilot Test 2 to find out the participants’ positive/ negative characteristics toward the male-oriented occupation and the female-oriented occupation based on occupational spectrum from Pilot Test 1. Lastly, design the formal questionnaire in accordance with the result of the Pilot Test 1 and the Pilot Test 2. This study executed the analysis of variance according to 520 valid questionnaires including 188 male participants and 331 female participants to discover whether occupational gender stereotype led by social expectation could show the impact on the participants’ occupational competency. Namely, whether the description of positive-characteristic information and positive-characteristic plus negative-characteristic information had the influence on occupational competency under the circumstance of the inconsistency in occupational gender stereotype. More specifically, whether the gender would affect occupational competency when one’s occupational gender didn’t fit in with the social expectation (inconsistency in occupational gender stereotype). This study found that the general occupational competency didn’t have the significant difference in the case of inconsistency in occupational gender stereotype. However, under the premise of inconsistency in occupational gender stereotype and positive characteristic of the target, the general occupational competency was more acceptable by the public. This result was different from the general cognition; nevertheless, the result might be induced by the inferences of the participants’ explicit and implicit toward occupational gender stereotype.
Key words: Occupational Gender Stereotype, Positive / Negative Characteristics, Occupational Competency