Title page for etd-0807117-000117


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URN etd-0807117-000117
Author Yu-Shan Yeh
Author's Email Address yehshan12@gmail.com
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Department Human Resource Management
Year 2017
Semester 1
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title Exploring Key Success Factors for the Transformation of OEM/ODM to Brand Management ─ Case Study on A Company
Date of Defense 2017-08-31
Page Count 89
Keyword
  • Transformation
  • Brand Management
  • Competitive Advantage
  • Key Success Factors
  • OEM/ODM
  • Abstract As the development of globalization, new technology applications, the re-layout of economic resources, Taiwan is also facing the challenge of industrial upgrading. In the past, Taiwanese manufacturers with excellent foundry manufacturing technology by the advantages of international manufacturers favored by the emerging countries imitation of Taiwan to take the same model to join the ranks of OEM manufacturing business model, making Taiwan's Foundry Kingdom reputation no longer exists and no longer has a competitive advantage. Industry competition, foundry profit margins, Taiwan manufacturers in the red supply chain rise, facing an unprecedented impact, making Taiwan's electronics manufacturing industry after major changes, companies must find a new business model to open up business opportunities to enable enterprises can continue to survive business. In view of this, many OEM manufacturers from the past OEM / ODM business transformation towards the Smile Curve at one end of the development of brand management, with the different business model to recreate the competitive advantage.
    This research is expected to explore the development of enterprise transformation via the methodology of Case Study, and to demonstrate the key success factors and operational results of the transformation of the benchmark enterprises which have been successfully operated by the OEM / ODM transformed to brand management to prove the business brought by the brand Interest, and as the case study A company transformation of brand management reference.
    Advisory Committee
  • Ming-Chu Yu - chair
  • Yu-Ping Wang - co-chair
  • Bih-Shiaw Jaw - advisor
  • Files
  • etd-0807117-000117.pdf
  • Indicate in-campus at 4 year and off-campus access at 99 year.
    Date of Submission 2017-09-07

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