||As the development of globalization, new technology applications, the re-layout of economic resources, Taiwan is also facing the challenge of industrial upgrading. In the past, Taiwanese manufacturers with excellent foundry manufacturing technology by the advantages of international manufacturers favored by the emerging countries imitation of Taiwan to take the same model to join the ranks of OEM manufacturing business model, making Taiwan's Foundry Kingdom reputation no longer exists and no longer has a competitive advantage. Industry competition, foundry profit margins, Taiwan manufacturers in the red supply chain rise, facing an unprecedented impact, making Taiwan's electronics manufacturing industry after major changes, companies must find a new business model to open up business opportunities to enable enterprises can continue to survive business. In view of this, many OEM manufacturers from the past OEM / ODM business transformation towards the Smile Curve at one end of the development of brand management, with the different business model to recreate the competitive advantage.|
This research is expected to explore the development of enterprise transformation via the methodology of Case Study, and to demonstrate the key success factors and operational results of the transformation of the benchmark enterprises which have been successfully operated by the OEM / ODM transformed to brand management to prove the business brought by the brand Interest, and as the case study A company transformation of brand management reference.