Title page for etd-0805117-170753


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URN etd-0805117-170753
Author Jan Šťáva
Author's Email Address No Public.
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Department Global Human Resource Management English MBA Program
Year 2017
Semester 1
Degree Master
Type of Document
Language English
Title Living in Taiwan - Cultural bridge between the West and the East
Date of Defense 2017-08-31
Page Count 102
Keyword
  • cultural clash
  • marketing
  • legal help
  • business analysis
  • acculturation
  • Abstract Living in Taiwan is a start up company operating in Taiwan and focusing on providing assistance to foreign nationals. The company offers broad range of services with the goal of helping foreign nationals with acculturation. Services range from providing assistance with basic tasks to non Chinese speakers to dealing with legal issues. One of the primary areas of focus is housing as it plays an important part in cultural integration of foreign nationals into local society.
       This business plan explores the marketing potential through demographics of Taiwan as well as detailed survey and creates future prediction and analyzes the market from various points of view. Based on the conducted research, goals and objectives are set and company strategy developed. Large emphasis is put on exploring the possibilities with the help of different methods and tools. Many companies often fail to perform throughout investigation as they satisfy themselves with brief analysis such as SWOT (Strengths, Weaknesses, Opportunities, Threats). However Living in Taiwan believes that in order to gain advantage and succeed in the market, it is necessary to reserve additionally resources for extensive research, therefore major part of the business plan is devoted towards detailed data breakdown and explanation of the cultural needs of potential clients. For such purposes, extensive survey with 200 responses was conducted and analyzed.
       Company’s impact on acculturation is discussed throughout the business plan, furthermore, service presentation and marketing strategies are developed. Way of company management is described in the organizational summary and lastly, the financial aspects are examined.
    Advisory Committee
  • Yu Ming Zhu - chair
  • Yu-ping Wang - co-chair
  • Zhao Bi Xiao - advisor
  • Files
  • etd-0805117-170753.pdf
  • Indicate in-campus at 5 year and off-campus access at 5 year.
    Date of Submission 2017-09-11

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