Title page for etd-0805116-101938


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URN etd-0805116-101938
Author I-ting Hung
Author's Email Address No Public.
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Department Master of Business Administration Program in International Business
Year 2016
Semester 1
Degree Master
Type of Document
Language English
Title Corporate Sustainability Strategies in Traditional Industry: A Case Study of Everest Textile
Date of Defense 2016-08-19
Page Count 97
Keyword
  • 7R
  • traditional industry
  • corporate sustainability responsibility
  • corporate sustainability
  • triple bottom line
  • sustainability
  • Abstract Sustainability has become a popular and inevitable topic for companies all over the world. Although the maturity of the sustainability concept was not as complete as in western countries, doing sustainability was still a journey that is worth investing. Concerning the fact that the traditional industry has helped boost the economic miracle of Taiwan, this paper aims at researching on the development of sustainability practices and strategies of traditional industry. Previous studies showed that it is beneficial for companies to do sustainability. Consumers now prefer to invest and purchase from those who devoted themselves in sustainability activities. Studies also showed doing sustainability required continuous effort and the outcome can be seen in a long run. To give more support evidence, Everest Textile, a textile company based in Tainan, Taiwan was taken as the study object. Two interviews were conducted to understand their sustainability practices in terms of the organizational framework, planning, goals and future expectation. The findings show that Everest does adopt a certain framework to structure the personnel and look for professional advice to complete their plan on sustainability campaign. With full preparation, support from the managerial level and innovation and goodwill, Everest was able to fulfill their goal and move on to the next goal.
    Advisory Committee
  • Chin-Tein Lee - chair
  • Te-Min Chang - co-chair
  • Chao-Hsien Sung - advisor
  • Files
  • etd-0805116-101938.pdf
  • Indicate in-campus at 99 year and off-campus access at 99 year.
    Date of Submission 2016-09-05

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